Undergraduate Catalog 2014-2015 [Archived Catalog] [Archived Catalog]

STCO 346 - Persuasive Advertising and Storytelling

This course focuses on the communication principles and communication strategies that augment growing the image of an organization, its products and services. Emphasizes the persuasive application of story-telling and narrative communication techniques. (Formerly COMS 346)

Prerequisites:
Junior/Senior Status

Credits: 3



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