Undergraduate Catalog 2014-2015 [Archived Catalog] [Archived Catalog]
THIS COURSE IS OFFERED RESIDENTIALLY ONLY
The relevant areas of marketing are applied to sport applications for spectator and participative sport organizations are given. Special emphasis is placed on strategic planning, product analysis, and the development and presentation of marketing packages to secure sponsorship.
Completion of all 200- and 300-level SMGT courses
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