Graduate Catalog 2014-2015 [Archived Catalog]

MRKT 661 - Ethical and Legal Issues in Marketing


THIS COURSE IS OFFERED ONLINE ONLY

This course examines traditional and modern ethical issues facing marketing managers. Students will analyze ethical situations found in marketing research, product liability, advertising, international marketing, competitive intelligence, socially controversial products, consumer privacy, and corporate social responsibility.

Prerequisites:
BUSI 520

Credits: 3



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