Graduate Catalog 2014-2015 [Archived Catalog] [Archived Catalog]

MRKT 640 - Consumer Behavior


THIS COURSE IS OFFERED ONLINE ONLY

Students will gain a strong foundation for critical thinking in the area of consumer decision making. A focus will be on the concepts and theories that are used to evaluate and predict consumer behavior, in addition to forecasting and analyzing the demand for products and services.

Credits: 3



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