Graduate Catalog 2014-2015 [Archived Catalog]

MRKT 600 - Applied Market Research


THIS COURSE IS OFFERED ONLINE ONLY

This course will provide learners with the latest theory and practices in marketing research. Building on the knowledge and skills attained in BUSI 614 Marketing Research, students will identify and apply the right techniques appropriate for the context to develop viable action plans for marketing management and (future) clients.

Prerequisites:
BUSI 520, 614

Credits: 3



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