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Undergraduate Catalog 2013-2014

COMS 489 - Communication Campaigns

An in-depth study of the research, planning, development and message creation for complete multi-media communications campaigns, integrating all marketing promotion techniques including advertising, public relations, direct marketing and sales promotions.

COMS 110, 220, 234, 307, and either 346 and 356, or 357 and 367; ARTS 222, 340, or permission from the instructor

Credits: 3

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