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Undergraduate Catalog 2013-2014

COMS 356 - Direct Marketing Communication

This course is available both online and residentially.

A study of the principles and strategies of direct and interactive marketing communication, including the writing and design of direct mail, telemarketing scripts, direct-response advertising, and digital media.

COMS 110, 220, and 307

Residential format offered spring semester

Credits: 3

Highlighted text indicates a change from the official version of the catalog.