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    July 2, 2021 Lynchburg, Va. RSS |

    With the NCAA's new Name, Image and Likeness Era launching on Thursday, Liberty's Soar initiative is ready to serve Liberty's student-athletes in this new space.

    Effective July 1, 2021, the NCAA adopted an interim policy that allows intercollegiate student-athletes, subject to NCAA rules and state and institutional policies, to use their Name, Image, and Likeness (NIL) to earn compensation.

    Without a current statewide law to govern intercollegiate athletics in the Commonwealth of Virginia, Liberty University and the Athletics Department has created its own NIL policy.

    The policy states that Liberty University is committed to helping NCAA student-athletes succeed on and off the field of play. To continue this mission into the name, image, and likeness (NIL) era of college athletics, Liberty Athletics will support NCAA student-athletes through its Soar initiative which will provide education on brand management, social media strategy, and more. The SOAR initiative team is not permitted to provide legal representation to student-athletes.

    Liberty Athletics NIL policy will help guide its student-athletes as they now have the opportunity to promote businesses or another corporate entity, endorse and promoting products and services, work and operate sports camps, providing lessons and signing autographs.

    More About Liberty's Soar Initiative 
    In an effort to continue to serve the ever-expanding needs of its student-athletes, Liberty Athletics launched the Soar initiative, last fall.

    Through Soar, Liberty Athletics will look to educate and empower its 550-plus student-athletes to build and expand their personal brand, as the collegiate athletics world enters into the new Name, Image and Likeness era.

    "Soar is a program that will enable Liberty student-athletes and future student-athletes to build and expand their personal brands in a way that capitalizes on NIL opportunities and positions them for future success," said Director of Athletics Ian McCaw.

    "This is a vital program designed to ensure that Liberty student-athletes thrive academically, athletically, spiritually and socially."

    Soar will involve a comprehensive effort including both campus professionals and national experts who will equip Liberty student-athletes so that they can capitalize on NIL within NCAA legislation and position themselves for success.

    In the coming weeks, Liberty Athletics will retain the services of a social media content and distribution partner that will supply NIL and branding education for all Liberty's student-athletes.