Full Athletic Schedule

    Liberty Athletics Apparel Sales and Vendors On the Rise

    Aug 12, 2022 | Lynchburg Va

    Liberty Athletics is one of the fastest growing NCAA Division I athletics programs in the country, both on and off the field of competition.

    Flames Nation is showing their support for Liberty Athletics in multiple ways, including record-setting ticket sales and donations to the Flames Club.

    Another area of support that is on the rise is the rapid growth in Liberty Athletics apparel sales. Liberty Athletics’ licensing partner is CLC/Learfield, the nation’s leader in the collegiate licensing industry with more than 600 college partners.

    CLC is part of Learfield IMG College, which unlocks the value of college sports for brands and fans through an omnichannel platform. The company’s extensive commerce, experiential and media solutions create ultimate opportunities for fan engagement.

    Liberty University began its partnership with CLC in 2006, which has resulted in over $40 million in retail sales during the last 16 years. These sales have resulted in $2.4 million in royalties paid to Liberty University.

    With the recent success of Liberty Athletics, Flames gear is selling at a record pace. During the 2021-22 fiscal year, CLC saw its best year in Liberty Athletics sales with more than $3.7 million in retail sales.

    Below is a list of local, regional and national vendors that currently partner with Liberty Athletics to sell Flames gear. Join the ever-growing Liberty Athletics fan base and get your Flames gear as you get ready for the upcoming 2022-23 athletics season.

    Liberty Athletics Apparel Vendors

    Primary Online Vendors

    Other Online Vendors

    Lynchburg/Local Vendors

    Accents Home Décor, Flags and Gifts

    ·       1716 Main St, Lynchburg, VA 24504

    Ace Overstreet Hardware

    ·       2650 Lakeside Dr, Lynchburg, VA 24501

    ·       15097 Forest Rd, Forest, VA 24551

    B&C Sports

    ·       3405 Candlers Mountain Rd, Lynchburg, VA 24502

    Cracker Barrel

    ·       3820 Wards Rd, Lynchburg, VA 24502

    Dick’s Sporting Goods

    ·       3385 Candlers Mountain Rd Ste J-300, Lynchburg, VA 24502

    Fink’s Jewelry

    ·       16960 Forest Rd, Forest, VA 24551

    Food Lion

    ·       13955 Wards Rd, Lynchburg, VA 24501

    ·       21039-B Timberlake Rd, Lynchburg, VA 24502

    ·       2225 Florida Ave, Lynchburg, VA 24501

    ·       2909 Memorial Ave, Lynchburg, VA 24501

    ·       4925 Boonsboro Rd, Lynchburg, VA 24503

    High Peak Custom Screen Printing & Embroidery

    ·       2323 Memorial Ave #17, Lynchburg, VA 24501

    Hill City Pharmacy

    ·       1215 Greenview Dr, Lynchburg, VA 24502

    ·       800 Fifth St, Lynchburg, VA 24504

    JC Penney

    ·       3409 Candlers Mountain Rd, Lynchburg, VA 24502


    ·       120 Simons Run STE D, Lynchburg, VA 24502

    ·       14805 Forest Rd #228, Forest, VA 24551

    Sam’s Club

    ·       3912 Wards Rd, Lynchburg, VA 24502

    Shay’s Unique Gifts

    ·       1300 Commerce St, Lynchburg, VA 24504


    ·       4028 Wards Rd, Lynchburg, VA 24502


    • 3900 Wards Rd, Lynchburg, VA 24502