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Staff Detail

Bob Good

Title: Senior Associate AD for Development/Flames Club Executive Director

Bob Good is currently in his 15th year as a member of the Liberty University Athletics Department, having joined the staff in 2005.  His responsibilities as Sr. Assoc. AD for Development and Executive Director of the Flames Club include the growth and management of the Flames Club annual fund, coordination of capital campaigns, cultivation of major gifts, and luxury suite sales.  Under Good's direction, Liberty Athletics Development generated a record $1.7 million in donation revenue in 2018, and has exceeded that total in 2019; bringing the grand total to over $17 million in contributions since his arrival.

Included in that total is the $1 million that was raised in 2009 to expand Osborne Stadium at the Matthes-Hopkins Track Complex and to construct the Luurtsema Center, a 5,000 square-foot operations center for the soccer and track & field programs.  In 2010, Good helped to secure the funds to build the Cook Tennis Center, a 3,000 square-foot facility that serves as an operations center for the tennis programs. The most recent completed Olympic sport facility project was the 2014 construction of the Clarkson Clubhouse, for which $750,000 in funding was generated from private sources to benefit the golf program. 

The majority of Good's time is devoted to the Flames Club, which has seen dramatic growth in annual fund support since he assumed his role.  Flames Club membership stood at 89 donors contributing $56,000 in 2004, the year before Good took the reins.  In 2018, the Flames Club had 1,265 members contribute $919,000, representing a 15-fold increase in giving over the past 14 years.

Shortly after coming to Liberty, Good restructured the Flames Club annual fund membership benefits, including parking and seating privileges and game-day hospitality.  In 2007, he designed the program's first loyalty points system in order to more effectively assign seats and parking on an objective basis that recognizes loyalty and dollars contributed. Good is also responsible for the sale of the 18 luxury suites at Williams Stadium for football, and the four luxury suites in the Liberty Baseball Stadium. The luxury suites have had 99% occupancy since the facilities were opened, and together generate nearly $600,000 in annual revenue. 

Prior to coming to work for Liberty Athletics, Good served for 17 years in various positions of leadership with CitiFinancial, a Fortune 100 lending company. He started with the organization in 1988 in Norfolk, Va., before advancing to branch manager in Virginia Beach, Va. in 1990.  In 1998, Good was promoted to area training director, where he served as a leadership trainer for 60 branches and 250 employees in five states while based out of Wilmington, Del.

Good was elevated to the position of district manager in 1999 and managed nine lending branches throughout northern Georgia and southeastern Tennessee, while headquartered in Atlanta.  Under his leadership, annual net operating income improved from $1.1 million to $3.4 million.  Good moved closer to the area in 2002, when he accepted an offer to lead the company's Roanoke, Va. District and rapidly improved net profit from $1.9 million to $3.7 million. He served in this role until joining the Liberty University athletics department in 2005. 

Good received his Bachelor of Science in Finance from Liberty in 1988 and was a four-year member of the wrestling team.  He finished his wrestling career with over 30 victories, including 20 wins during his senior season.  Good won the 1988 NCAA South Regional and qualified for the NCAA Division II National Championships, where he finished the event in a tie for ninth place. He also played a role in the 2005 reinstatement of the wrestling program at Liberty, having served as the chairman of the former Liberty Wrestling Foundation from 2002-04.  The organization, comprised of alumni and other supporters of Liberty Wrestling, raised funds to help facilitate the return of NCAA wrestling to the university. 

Good earned his Master of Business Administration from Liberty in 2010, graduating with distinction.  He has served on the Campbell County Board of Supervisors for four years, and is married to the former Tracey Greene, who was a Liberty cheerleader and is also a 1988 graduate. The couple has three children - Patrick, Sydney, and Conner.