Jordan Ballard brings over 15 years of college cheerleading experience with him to Liberty, including four years as an assistant coach and five years as head cheerleading coach.
Ballard came to Liberty in 2001 and was a three-year member of the cheerleading squad, competing at Cheersport Nationals with the coed team. While at Liberty, he was a member of the honors program and received his bachelor's degree in business management in 2004.
For fourteen years (2003-16), Ballard worked for Christian Cheerleaders of America, serving as instructor (2003-04), team leader (2005-12), senior team leader (2013-15) and camp director (2016). While with the organization, Ballard coached coed collegiate staffs, helped create cheer routines and music, and led the staff and campers in Christian devotions.
Ballard began his coaching career at the University of Colorado, working as an assistant coach from 2010 to 2012. He helped coach the coed cheerleading squad at practices, home and road games, and at the NCAA postseason competition. He also oversaw the Colorado mascot team's trip to the UCA College National Championship where they placed 3rd in 2012.
Ballard joined Liberty's staff as an assistant coach in 2012 and remained in the same role until his promotion to head coach in 2014. Ballard is a part of a coaching staff that has helped Liberty's cheerleading team with ten top 10 finishes at UCA and NCA College Nationals. He also coached Liberty's second competition team to four straight national grand championships at CCA Nationals (2013-16), the women's STUNT team to a top five national ranking (2016), and helped the mascot team win the open mascot national championship (2016) and place top ten in the D1A mascot division (2019).
The native of St. Louis, Mo., is currently pursuing his doctoral degree in theology and apologetics from the Liberty University School of Divinity where he teaches as an adjunct professor. He is married to his wife, Rebecca, whom he met on the Liberty University cheerleading squad in 2002. They have been married since 2004 and have four young children: Jenna, Kara, Blaze, and Brett.