Mike Hagen, an alumni of the Flames track & field program and a seasoned collegiate athletics administrator, was promoted to the position of Associate Athletics Director and Executive Director of Development at Liberty University on March 6, 2020.
Hagen returned to his alma mater in November 2017 when he was named the department's Assistant AD for Development and Director of Major Gifts.
In his current role as Associate Athletics Director and Executive Director of Development, Hagen provides leadership to the Flames Club staff, as well as the University Development officers.
Since returning to Liberty Mountain, Hagen has helped the Flames Club reach record heights. In the past two years, the Flames Club has grown from around 1,000 members to more than 1,700 active members. Additionally, the Flames Club's annual fund has increased from $800,000 to over $1.3 million, all given to support the success of Liberty's student-athletes.
Hagen led initiatives to launch the Letterwinners Association for former student-athletes and the department's first Giving Day during the fall of 2019.
On Giving Day, Flames Nation united to support all 20 NCAA athletics programs and the cheerleading team to raise over $86,000, with the support of 340-plus donors, 260 which were first time donors to the University.
In addition, Hagen led the development of Fan Fest, the largest pregame event before all home football games located in the Liberty Indoor Practice Facility. Fan Fest brings together food, music and fun for all fans, and averaged over 700 eligible donors at the Flames Club Pregame Tailgate.
In 2019, the Flames Club raised a record $2.2 million through donations, suite and event revenue. Hagen is a member of the National Association of Athletics Development Directors and serves as one of two national representatives of the ASUN Conference.
Hagen rejoined the athletics department after five years at the ASUN Conference (2012-17), where he served on the senior leadership team as Associate Commissioner for Institutional Services. There his responsibilities included NCAA and ASUN Compliance, conference governance and administrator for many ASUN programs.
As sport administrator for cross country, indoor track & field, outdoor track & field, and women's lacrosse, Hagen served as the primary liaison for coaches' committees, national issues and championships. In his diverse role, he also served as liaison to the faculty athletics representatives, athletic trainers, academic administrators and student-athlete welfare committee. In addition, he oversaw appeals of conference policy and sportsmanship issues. Prior to 2015 Hagen served the ASUN as Assistant Commissioner for Compliance.
From 2015 until his return to Liberty, Hagen served as Executive Director of the Coastal Collegiate Sports Association (CCSA), an NCAA Division I conference sponsoring men's and women's swimming & diving and beach volleyball; and provided administration of women's lacrosse for the ASUN and Southern Conferences (SoCon).
During his time as Executive Director, he oversaw the addition of beach volleyball and women's lacrosse to the league, the first conference television broadcast agreement and the addition of 13 teams to the association. As one of the first conferences in the nation to sponsor beach volleyball, the league quickly developed into a national power, and in the second year as a national championship sport, sent more teams to the NCAA Tournament than any other league.
Prior to his time at the ASUN, Hagen served on the senior leadership team at Liberty as the Assistant Athletic Director for Compliance (2004-12). His responsibilities included NCAA compliance administration along with sport administration for the track & field and cross country programs. Hagen's involvement with compliance began in 2004 as coordinator, and later as director, before being appointed as Assistant AD for Compliance in 2008.
Hagen's other roles at Liberty included serving as Director of the Student-Athlete Advisory Committee, committee member during NCAA recertification and as a track & field graduate assistant coach.
Well versed in college athletics at the national level, Hagen has served as a peer reviewer for NCAA certification and co-presented at the 2012 and 2014 NCAA Regional Rules Seminar. A former member of the National Association for Athletic Compliance (NAAC), he previously served as a member of the NAAC Legislation and Governance, Reasonable Standards, and Professional Development Committees.
In addition, Hagen is NAAC Education Certified. From 2012 to 2017, he was a member of the Conference Commissioners Association of Compliance Administrators. He has also served on the National Letter of Intent Advisory Committee, and NCAA Technology Advisory Committee.
Hagen holds a bachelor's degree in sport management (2005) and a master's in business administration (2007) from Liberty, where he was a four-year member of the track & field program. He captained the Flames his senior season and was a Big South All-Conference selection in hurdles and pole vault. He was also a member of the LU Student-Athlete Advisory Committee.
In 2009, Hagen graduated from the NACDA Sports Management Institute, participating in executive education sessions at the University of North Carolina and the University of Southern California.
The native of Eaton, Colo., remains active in the sport of track and field as an Association Level Official with USA Track & Field. He also serves as a board member for Saruni International, a missions organization dedicated to impacting the lives of young girls in east Africa.
Hagen lives in Lynchburg, Va., with his wife Erin, Liberty's Associate AD for Administration & Strategic Initiatives/Senior Woman Administrator. The couple has two children: daughter, Emery, and son, Duke.