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Staff Detail

Kassy McAloon

Title: Director of Fan Experience and Promotions

Kassy McAloon joined the Liberty Flames athletic department staff as the Director of Fan Experience and Promotions in May 2017.

In her current role, McAloon works closely with the Associate Athletics Director for Sales and Promotions to implement marketing plans and strategies in an effort to increase department revenue and attendance while continually improving the fan experience. She creates and develops marketing plans for Liberty football and men's basketball while overseeing the creation and execution of marketing plans for all of Liberty's 20 NCAA Division I sports, the Flames Kids Club, and the Student Flames Club.

McAloon also provides oversight to the Assistant Director of Fan Experience & Promotions, two graduate assistants and the student intern program. Finally, she coordinates digital and social media efforts to drive attendance at home events for Liberty athletics.

Prior to working at Liberty, McAloon served as the Manager of Marketing & New Media for Penn Athletics from February 2013 until May 2017. McAloon was an Athletics Marketing Intern at Oklahoma (2011-12) before working at Penn. She received a bachelor's degree in communication at Oklahoma in December 2012.

McAloon currently resides in Forest, Va.