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Staff Detail

Kevin Keys

Title: Executive Producer of Broadcast Communications

Kevin Keys has been a member of the Liberty University Athletics Department Senior Staff since rejoining the program in August 2005. At the time of his return, Keys was named Assistant Athletics Director for External Operations. He became Associate Athletics Director for External Operations in August 2007, and was promoted to Director of Athletics Marketing in September 2012. In October 2016, Keys' role again was redefined and a new title of Executive Director of Broadcast Services was conferred. He remains a member of athletics senior staff, dealing mostly in the area of radio and TV broadcasting.

Keys, who brings a wealth of athletics experience and expertise in the area of external relations, oversees live event TV broadcasts for NCAA and Club Sports, the Liberty Flames Sports Network (LFSN) radio productions, the Liberty Athletics Hall of Fame as committee chair, and Liberty's syndicated programming such as Convocation and the Game On sports weekly.

Keys is no stranger to Liberty or to the athletics department, as the 40-year veteran of intercollegiate athletics started his career in 1973 as a statistician for the men's basketball program. He was promoted to assistant sports information director in 1975, also handling coverage for the football and baseball programs. After graduation in 1977, he was named the school's first-ever sports information director and remained in the position until 1985, which allowed him to see the department grow from the NCCAA level to NCAA Division I status.

During his tenure, Keys produced 44 publications which received CoSIDA honors at the regional and national levels, including 11 "Best in the Nation" awards. Keys also was instrumental in establishing the Flames Sports Network on radio, oversaw the earliest football TV broadcasts in 1980, and served as the radio play-by-play voice for two seasons. He also established and produced the athletics department's first-ever corporate marketing/sponsorship program.

Keys quickly became active on the regional and national scene as he served as the president of the NAIA-SIDA from 1982-84 and was honored with the 1984 Ike Pearson Award, signifying the top SID in the NAIA ranks. In 1983, Keys played a significant role in the creation of the Virginia Sports Information Directors Association (VaSID), the first organization of its kind in the nation. In 2002, Keys received the VaSID Distinguished Service Award, honoring individuals with over 20 years of sports information service in the Commonwealth of Virginia. He also served as the information director for the Mason-Dixon Athletic Conference for three years. In 2000, he received the CoSIDA 25-year service award.

Upon leaving Liberty in 1985, Keys moved to Morgantown, W.Va., and joined the West Virginia University athletics department staff as the sports publications director, a position he held for 15 years. While under his supervision, 72 publications were recognized by CoSIDA for excellence at the regional and national levels, including six which received "Best in the Nation" distinction.

In his position, Keys administered the production of all printed materials for the athletics department, totaling over 150 publications annually, and worked as a core member of the Communications Group, which handled all external affairs aspects for the FBS athletic program. During his tenure at West Virginia, he co-authored a book chronicling the 100-year history of the Mountaineer football program.

The Beltsville, Md., native officiated basketball and softball for more than 30 years and worked at least one state playoff basketball game in West Virginia for 11 straight years, including the high school championship in 2000.

Keys and his wife, Lori, a native of Lynchburg, have two children, Josh, 32, who graduated from Liberty in 2007 and is currently a college women's basketball coach, and Jamie, 31, who graduated from Liberty in 2009 and is currently an event planner in Lynchburg.