The Liberty University Office of the Chancellor is proud to introduce the Liberty University Brand Identity Guide. Liberty's Office of University Relations led in the effort to establish this Guide for our University.
The Brand Identity Guide strategically positions Liberty University to more effectively and consistently communicate to the public its true identity by a means that ensures the proper application of University approved colors, logos, and methods of use.
The results of extensive national research and in-depth LU inter-departmental discussions and formal committee work have resulted in a very comprehensive university brand initiative, both in breadth and depth.
The University continues to experience dynamic growth and a growing reputation for academic Christ-centered excellence. For these reasons it was critical that Liberty University establish, and subsequently should adhere to, a brand identity that speaks to the heart of the organization's mission and vision for the future.
Your efforts to support this branding initiative are critical to the successful implementation of a consistent brand identity, and we are excited to provide you with this resource.