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August 24, 2022

Few things have transcended culture to the degree that Coca-Cola has. Whether it is Santa, a polar bear, or trying to find your name on a bottle, every generation has a way Coke has impacted it. Coke was first introduced in Atlanta, Georgia in 1886. For over 130 years Coke has been innovating to align with customers and culture. Recently Coke released limited edition Coke Starlight to coincide with the recent public interest in space led by SpaceX.

Most recently though Coke has released Coke Dreamworld. Coke describes it having “vibrant flavor notes that evoke the boundless creativity of the human imagination to the unmistakable taste of Coca-Cola.” Coke has a plan to use Dreamworld to Align with culture yet again, this time Gen Z’s culture. Coke wants to test the limits of the human imagination in a culture that has such a strong desire to create their own mark on the world. People who buy packages of Coke Dreamland will be able to scan a code with their phone to experience an Augmented Reality music experience. Coke is literally the drink of the future, and we can be a part of that future.

We are excited to have Coke as our Title Sponsor for Block Party! Go visit them at Block Party to learn more about the magic of Coke and cool down with a refreshing drink. Also go grab some Coke Dreamland the next time you go shopping to experience the future of Coke.

Source: https://www.coca-colacompany.com/news/coca-cola-invites-fans-to-experience-dreamworld