Tuesday, August 26, 2014
Here's why we say that text should not be put in images on the web:
When the text performs a function, such as a header or title, it should not be in an image because it needs to be searchable for Search Engine Optimization (SEO), and available to users with screen readers. Neither of these can happen when text is buried in an image.
Buttons and images are two different things: Buttons are clickable links with a specific "button design" that users expect and know, whereas images are often not expected to be clickable by users. Images are meant to serve as visual/design appeal and should not be used as buttons. If you would like a button added to your page, you can request one from the Marketing Department.
Images are great for adding visual appeal to a page, and sometimes it is also okay if they have some text in them that only adds design appeal and does not take the place of pertinent text.
Posted at 11:04 AM | Permalink
Monday, August 11, 2014
Web page titles and headers have a simple but important function. They tell readers and search engines what the page or section is about. That part’s pretty simple, but there are a few tips that will make your page titles and headings better.
The page title should briefly and accurately describe the purpose of the page. It should use keywords that your audience will know and understand.
These are the heading formats (heading 1, heading 2, or heading 3, etc., also known as h1, h2, and h3) that you use on your page to organize and divide it into sections.
Monday, July 28, 2014
When it comes to social media, we all want to use it to the best of our ability. So for this Web Manager Blog post we decided to give some tips on how to improve your use of social media. Don't hesitate to contact firstname.lastname@example.org if you have questions about your accounts or you can reference the Social Media Policy.
1. The Shorter the Better. Research shows that posts that are around 100 characters tend to see better reach than longer posts (meaning that many of you quit reading this after 100 characters).
2. Post Consistently. When people see an account that has up to date information, photos, and posts they are more likely to follow/like! But, don’t over post! Find the happy medium.
3. Ask Good Questions. If you want to increase engagement, ask questions that people will really answer. It's always a great idea to respond as quickly as possible.
4. For Facebook, constantly check insights. Look at what posts have the highest reach and who they are reaching. Then tailor future posts to those people based on what has worked in the past.
5. DON’T post identical content to Facebook and Twitter. These two social networks are very different. Find out what works for each respective platform and post unique posts to each of them.Posted at 11:47 AM | Permalink
Friday, July 11, 2014
To make your web page more findable, it’s important to understand how and where to use keywords. A keyword is simply a word or phrase that describes your website, web page, or document. It’s what someone would type in a search box if they were looking for your content.
You can make your page more findable – also known as search engine optimization or SEO – by putting keywords on your page in strategic locations:
Your entire website or department pages might have many important keywords, but each individual page will only have a few. You should place important keywords at the beginning of the page title and the H1.
Here are some examples of titles and headings where the keyword (in bold) was placed at the end or left out entirely.
Mark your calendar for this year's Homecoming event
Now look at those same examples where the keyword has been placed at the beginning of the title or heading.
Homecoming 2014 Dates
You can also use keywords in your image file names and alternative text. (Review our blog post Get the Most from your Web Images to learn how. If you must link to a PDF, make sure you use best file naming practices when saving files. Of course, your on-page text should include keywords.
To use keywords effectively, you have to think like your visitors do. That means you’ll have to use the keywords they are searching for. Usually, that means using simple language. For example, a web page about bus routes should be called “Bus Routes,” not “Mass Transit Configurations.”
If it turns out your audience is not finding the information they are looking for, even though your web page has it all right there, the problem might be that you’re not using the right keywords. Listen to the words they use when they tell you they can’t find something and then check your page to see if you’re using the right terms in the page title, headings, and on-page text.
If you need help making your content easier to find, contact the Web Content team. It's our privilege to serve you.Posted at 9:06 AM | Permalink
Monday, June 9, 2014
Images can make your web page more visually appealing, and add interest and information that text alone can't. Sometimes, "a picture is worth a thousand words." (Don't forget to size and optimize your images for the web, using this Tutorial: Preparing Images for the Web.)
But, you can get even more benefits from images on your web pages by adding Alternative Text.
Adding alternative text, or alt text, to your images is an easy way to improve Search Engine Optimization (SEO) for your web page. It can also make your page more accessible to visually impaired visitors.
When most people look at this degree page, they see a photograph, text, and a button:
When search engines visit or crawl your pages, they only see code and text:
Search engines use two clues to understand images, and you control both:
You can review best practices for naming your files in our blog post, "Improve your file names and reap rewards."
You can add alt text to images in Web Manager through the image properties tool.
By using relevant keywords in your alt text and image file names, you help search engines understand your content and make your page more findable. This is true both for on-site search and on the World Wide Web.
People with vision problems often use screen readers to tell them what is on your web page. Screen readers can tell if an image exists, but they can't get any value from the image unless you add alt text to let them know what it's about. If the image is purely decorative, it's OK to leave the alt text blank.Posted at 8:13 AM | Permalink