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Refined branding poises Liberty for continued excellence

March 07, 2013  |  Liberty University News Service

In only a few decades Liberty University has grown from just a vision to the world’s largest Christian university and America’s largest private, nonprofit four-year college. As Liberty continues to take leaps forward — upgrading its academic and athletic facilities in a major campus transformation, increasing its academic excellence, and continuing to bring in prominent figures from every sphere of society — the university is refining its current brand.

“We have already established brand equity in our current wordmarks, athletic logos, and other visual branding elements,” said Chancellor and President Jerry Falwell, Jr. “We believe that now is the time to make certain updates to our branding elements — prior to the anticipated advancement of Liberty’s athletic program to the highest levels of NCAA competition over the next few years. We are implementing a more modern, refined, and refreshed appearance without straying too far from Liberty’s classic look.”

The updates include a bolder enhancement to the Flames eagle logo, a new monogram, and refinements to the university wordmarks. It also includes a new logo for the Liberty Flames Sports Network, which is set to launch in September.

Read more from the Liberty University News Service.

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