Financial Aid Office
Student Accounts Office
Military Affairs Office
Next Acceptance Deadline
View All Deadlines
Admission Requirements | Program Format | Degree Requirements | Potential Careers
Would you like to improve your persuasion, negotiating and closing skills and know what makes salespeople effective? In most industries, businesses, and companies, sales happen every day. Most employees doing a sales related job have only received their employer-specific training and do not hold a college degree in Marketing Sales and Professional Selling.
Liberty University’s 100% online Bachelor’s degree in Business Administration - Marketing: Sales Management and Professional Selling is an excellent degree program that will prepare you for sales careers in a wide variety of industries. Throughout this Marketing Sales degree, you will learn about the sales and buying process, call planning and other communication, negotiating, and closing. You will also receive training on motivation and training for salespeople within your business or company.
Liberty University’s online Bachelor of Business Administration degree is accredited by the Accreditation Council for Business Schools and Programs (ACBSP). Through our business courses, you will be prepared to use the skills and training you received to lead with confidence as you look forward to your career in marketing sales management. With your passion and a Bachelor’s degree accredited by ACBSP, you will stand out from others in your field.
Liberty’s B.S. in Business Administration – Marketing: Sales degree is offered completely online, allowing you to remain active in your job, with your family, and in your community without the worry of having to take courses on campus.
In today’s age, it is essential for marketers and those in sales to understand consumer needs, desires, and motives to develop marketing and sales strategies for competitive advantage. As you begin your core online business courses, you will study an overview of financial accounting, business law, human resource management, business ethics and strategic planning. With this basic understanding, you can avoid the high costs associated with poor marketing and sales decisions. As you reach junior and senior status, you will study marketing research, consumer behavior, sales management and retailing management. Initiating and seeing through sales contacts, while creating a positive, long-lasting relationship between buyer and seller will be a smooth process with the training you will receive in this degree program. With a specialization in Marketing Sales from Liberty, you can learn to approach challenges and opportunities with confidence as you look forward to your future.
BUSI 331 – Marketing Research
BUSI 332 – Consumer Behavior
BUSI 431 – Sales Management and Professional Selling
BUSI 446 – Retailing and Category Management
Are you a service member, veteran, military spouse, or Department of Defense employee wishing to pursue a Business Administration – Marketing: Sales degree? We are proud to support you in your pursuit of online education by offering the following benefits: