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Liberty University’s online Bachelor of Science in Business Administration – Marketing: Sales Management and Professional Selling program equips you with knowledge of consumer behavior, market research, sales management, professional selling, and retail and category management. Through this program, you will develop skills critical to understanding the wants and needs of consumers and how to effectively engage potential customers in personal sales and retail environments.
Courses will prepare you to serve as an expert in the modern business world, integrating faith and learning in a professional atmosphere.
The B.S. in Business Administration serves as an excellent stepping stone toward earning a Master of Business Administration, which is also offered online through Liberty.