Bachelor of Science in Business Administration – Marketing: Sales Management and Professional Selling Online Degree Program

Bachelor of Science in Business Administration – Marketing: Sales Management and Professional Selling

Admission Requirements  |  Program Format  |  Degree Requirements  |  Potential Careers  


Make Your Business or Company Standout by Earning a Business Administration – Marketing: Sales Management and Professional Selling Degree

Would you like to improve your persuasion, negotiating and closing skills and know what makes salespeople effective? In most industries, businesses, and companies, sales happen every day. Most employees doing a sales related job have only received their employer-specific training and do not hold a college degree in Marketing Sales and Professional Selling. 

Liberty University’s 100% online Bachelor’s degree in Business Administration - Marketing: Sales Management and Professional Selling is an excellent degree program that will prepare you for sales careers in a wide variety of industries. Throughout this Marketing Sales degree, you will learn about the sales and buying process, call planning and other communication, negotiating, and closing. You will also receive training on motivation and training for salespeople within your business or company.


Why Choose Liberty’s Bachelor’s Degree in Business Administration-Marketing: Sales Management?

Liberty University’s online Bachelor of Business Administration degree is accredited by the Accreditation Council for Business Schools and Programs (ACBSP). Through our business courses, you will be prepared to use the skills and training you received to lead with confidence as you look forward to your career in marketing sales management. With your passion and a Bachelor’s degree accredited by ACBSP, you will stand out from others in your field.

Liberty’s B.S. in Business Administration – Marketing: Sales degree is offered completely online, allowing you to remain active in your job, with your family, and in your community without the worry of having to take courses on campus.


What Will You Learn by Pursuing a Marketing Sales and Professional Selling Business Degree Online?

In today’s age, it is essential for marketers and those in sales to understand consumer needs, desires, and motives to develop marketing and sales strategies for competitive advantage. As you begin your core online business courses, you will study an overview of financial accounting, business law, human resource management, business ethics and strategic planning. With this basic understanding, you can avoid the high costs associated with poor marketing and sales decisions. As you reach junior and senior status, you will study marketing research, consumer behavior, sales management and retailing management. Initiating and seeing through sales contacts, while creating a positive, long-lasting relationship between buyer and seller will be a smooth process with the training you will receive in this degree program. With a specialization in Marketing Sales from Liberty, you can learn to approach challenges and opportunities with confidence as you look forward to your future.


Featured Courses

BUSI 331 – Marketing Research

BUSI 332 – Consumer Behavior

BUSI 431 – Sales Management and Professional Selling

BUSI 446 – Retailing and Category Management


Program Highlights

  • By earning your online Business Administration – Marketing: Sales degree from a non-profit university whose online programs ranked in the top five of more than 2,100 online colleges and universities for academic quality, affordability, and accessibility, you will be set apart from others in your field.
  • Tuition for all undergraduate, graduate and doctoral programs has not increased in three straight years. While many other online colleges have raised tuition, Liberty has been able to keep costs low as a non-profit university. 
  • This program is ACBSP accredited.
  • Liberty’s Bachelor of Science in Business Administration- Marketing: Sales Management and Professional Selling ranked in BestColleges.com list of Best Online Marketing Degree Programs.
  • You will have access to a plethora of resources and materials found through Liberty University's Jerry Falwell Library search portal while you pursue your Business Administration degree.

Military Benefits

Are you a service member, veteran, military spouse, or Department of Defense employee wishing to pursue a Business Administration – Marketing: Sales degree? We are proud to support you in your pursuit of online education by offering the following benefits: 

  • Tuition discounts - $250 for undergraduate (per credit hour)
    • Additional discount for veterans who serve in a civilian capacity as an Emergency Responder (less than $565 per course).
  • Book Vouchers (Up to $400 per semester for undergraduate only)?
  • Eight-week courses, eight different start dates each year, and no set login times.
  • College credit for military training.

Marketing Sales Program Format

  • 100% Online
  • 120 total hours
  • 30 hours must be taken through Liberty
  • 50% (27 hours) of major must be taken through Liberty
  • Up to 90 credit hours may be transferred in if allowed and approved.
  • Eight-week courses, eight different start dates each year, and no set login times.

Degree Information and Requirements

 

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Potential Career Fields

  • Branch Sales Manager
  • Insurance Broker
  • Real Estate Agent
  • Sales Manager
  • Sales Representative