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Liberty University’s online Bachelor of Science in Business Administration – Marketing Analytics program equips you with knowledge of consumer behavior, market research, survey design, and marketing analysis.
You will develop your understanding of the wants and needs of consumers, as well as learn how to measure marketing effectiveness and conduct meaningful research that identifies unmet needs and areas for improvement. You will learn business skills pertinent to the fields of general business, accounting, finance, and marketing in both domestic and international markets.
The B.S. in Business Administration serves as an excellent stepping stone toward earning a Master of Business Administration, which is also offered online through Liberty.