Bachelor of Science in Business Administration – Marketing Analytics Online Degree Program

Bachelor of Science in Business Administration – Marketing Analytics Online Degree Program

Admission Requirements  |  Program Format  |  Degree Requirements  |  Potential Careers  

Optimize Your Future in Marketing with Liberty University’s B.S. in Business Administration – Marketing Analytics Degree

For businesses to determine whether their marketing efforts and strategies are effective, they need to be able to rely on someone with the training and knowledge to measure and report on their effectiveness.  Liberty University’s Bachelor’s degree in Business Administration – Marketing Analytics is designed to give students the training they need to understanding, measure and report on the marketing efforts of businesses. With our Business Administration Marketing Analytics degree, you will learn to understand the wants and needs of your company and the consumers they target, as well as learn how to measure marketing effectiveness and conduct meaningful research that identifies unmet needs and areas for improvement.

What is Marketing Analytics?

In today’s society, businesses have an increasingly large amount of customer data that continues to grow. Marketing Analytics combines data from all marketing channels and creates a common marketing view. With this consolidation, you can gain insight into a company marketing efforts to recognize what needs to change and determine effective strategies and efforts.

Why Choose Liberty’s Business Administration – Marketing Analytics Degree?

Liberty University is the largest private, nonprofit university in the nation and the largest university in Virginia. Our Bachelor in Business Administration is accredited by the Accreditation Council for Business Schools and Programs (ACBSP). Through our business courses, you will be prepared to lead with confidence and a strong skill set as you look forward to your future.

Our B.S. in Business Administration – Marketing Analytics degree is offered completely online, allowing you to remain active in your job, with your family, and in your community without the worry of having to take courses on campus. We will prepare you for an effective career in Marketing Analytics through carefully selected courses and professors who lead from a Biblical worldview.

What Will You Learn in Our Marketing Analytics Degree?

The foundation for making wise marketing decisions in an ever-changing market is through effective consumer marketing research. Through a specialization in Marketing Analytics, you will learn critical research methodologies as well as how to use, act on, and follow up on research. This critical data, derived from marketing research, and designing survey questionnaires is the core skill set needed to ensure accurate and unbiased findings of consumer-based research.

Our marketing Analytics degree will help you gain business skills pertinent to the fields of general business, accounting, finance, and marketing in both domestic and international markets, preparing you to meet the demand of employers when you enter the marketing industry.

Featured Courses

BUSI 331 – Marketing Research

BUSI 332 – Consumer Behavior

BUSI 452 – Survey Design

BUSI 453 – Applied Marketing Analysis

The B.S. in Business Administration serves as an excellent stepping-stone toward earning a Master of Business Administration, which is also offered online through Liberty.

Benefits of Choosing Liberty’s Online Marketing Analytics Degree

  • By earning your Marketing Analytics degree from a nonprofit university whose online programs ranked in the top five of more than 2,100 online colleges and universities for academic quality, affordability, and accessibility, you will be set you apart from others in your field.
  • Tuition for all undergraduate, graduate and doctoral programs has not increased in three straight years. While many other online colleges have raised tuition, Liberty has been able to keep costs low as a non-profit university. 
  • Our B.S. in Business Administration Program is ACBSP accredited.
  • The B.S. in Business Administration – Marketing Analytics ranked in list of Best Online Marketing Degree Programs.
  • You will have access to a plethora of resources and materials found through Liberty University's Jerry Falwell Library search portal while you pursue your Business Administration degree.

Military Benefits

Are you a service member, veteran, military spouse, or Department of Defense employee wishing to pursue a Marketing Analytics degree? We are proud to support you in your pursuit of online education by offering the following benefits:

  • Tuition discounts - $250 for undergraduate (per credit hour)
    • Additional discount for veterans who serve in a civilian capacity as an Emergency Responder (less than $565 per course).
  • Book Vouchers (Up to $400 per semester for undergraduate only)
  • College credit for military training.

Business Administration Program Format

  • 100% Online
  • 120 total hours
  • You must complete at least 30 hours must through Liberty.
  • Up to 90 hours may transfer to Liberty when approved and allowed.
  • Eight-week courses, eight different start dates each year, and no set login times.

Degree Information and Requirements for the B.A. in Marketing Analytics


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Potential Career Options with Business Administration – Marketing Analytics Degree

  • Content Manager
  • Digital Marketer
  • Marketing Executive
  • Marketing Research Analyst
  • Product/Brand Manager