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Admission Requirements | Program Format | Degree Requirements | Potential Careers
For businesses to determine whether their marketing efforts and strategies are effective, they need to be able to rely on someone with the training and knowledge to measure and report on their effectiveness. Liberty University’s Bachelor’s degree in Business Administration – Marketing Analytics is designed to give students the training they need to understanding, measure and report on the marketing efforts of businesses. With our Business Administration Marketing Analytics degree, you will learn to understand the wants and needs of your company and the consumers they target, as well as learn how to measure marketing effectiveness and conduct meaningful research that identifies unmet needs and areas for improvement.
In today’s society, businesses have an increasingly large amount of customer data that continues to grow. Marketing Analytics combines data from all marketing channels and creates a common marketing view. With this consolidation, you can gain insight into a company marketing efforts to recognize what needs to change and determine effective strategies and efforts.
Liberty University is the largest private, nonprofit university in the nation and the largest university in Virginia. Our Bachelor in Business Administration is accredited by the Accreditation Council for Business Schools and Programs (ACBSP). Through our business courses, you will be prepared to lead with confidence and a strong skill set as you look forward to your future.
Our B.S. in Business Administration – Marketing Analytics degree is offered completely online, allowing you to remain active in your job, with your family, and in your community without the worry of having to take courses on campus. We will prepare you for an effective career in Marketing Analytics through carefully selected courses and professors who lead from a Biblical worldview.
The foundation for making wise marketing decisions in an ever-changing market is through effective consumer marketing research. Through a specialization in Marketing Analytics, you will learn critical research methodologies as well as how to use, act on, and follow up on research. This critical data, derived from marketing research, and designing survey questionnaires is the core skill set needed to ensure accurate and unbiased findings of consumer-based research.
Our marketing Analytics degree will help you gain business skills pertinent to the fields of general business, accounting, finance, and marketing in both domestic and international markets, preparing you to meet the demand of employers when you enter the marketing industry.
BUSI 331 – Marketing Research
BUSI 332 – Consumer Behavior
BUSI 452 – Survey Design
BUSI 453 – Applied Marketing Analysis
The B.S. in Business Administration serves as an excellent stepping-stone toward earning a Master of Business Administration, which is also offered online through Liberty.
Are you a service member, veteran, military spouse, or Department of Defense employee wishing to pursue a Marketing Analytics degree? We are proud to support you in your pursuit of online education by offering the following benefits: