Bachelor of Science in Business Administration – Digital Marketing and Advertising Online Degree Program

Bachelor of Science in Business Administration – Digital Marketing and Advertising Online Degree Program

Admission Requirements  |  Program Format  |  Degree Requirements  |  Potential Careers  

Merge Your Creativity with Business by Earning a Business Administration – Digital Marketing and Advertising Degree

The field of digital marketing is growing as everything around us is moving to an online platform. Business professionals who are digitally savvy are needed to create ways to engage audiences, clients, and consumers to sell products and grow companies. For success in a career in Digital Marketing and Advertising, you need more than just on-the-job skills; you need a degree that provides training in the fields of business and marketing so that you can become a valuable asset to any company or organization in which you work.

Liberty University’s 100% online Bachelor of Science in Business Administration - Digital Marketing and Advertising degree is designed to develop your technical, creative and business talents to be successful.

With a specialization in Digital Marketing and Advertising, you will grab the attention of potential employers through the skills and knowledge you gain from your degree.

Our Digital Marketing and Advertising Specialization is offered completely online, giving you the freedom to personalize your degree to fit your schedule and needs best.

What Will You Learn in Our Digital Marketing and Advertising Online Degree?

Our Bachelor’s degree in Business Administration – Digital Marketing and Advertising is an excellent degree program for students wishing to enhance their marketing and leadership skills. Each class in the Digital Marketing and Advertising specialization will give you insight into the consumer mindset as you advance your training in digital marketing strategies and techniques, research, organization, and critical thinking skills. Our business courses will prepare you to serve effectively in small business environments, corporate arenas or the global market.

As you begin your Business degree, you will learn basic techniques necessary for satisfying and retaining customers. Each course is designed to help you understand the needs of consumers and how to attract, convert, and retain those customers through digital content. Technology today is allowing a one-person business to be a global competitor in the business world. With this in mind, you will learn to compete in e-commerce markets and how to effectively connect with clients through Internet marketing. Our professors are devoted to helping you pursue your passions from a biblical worldview as you take the first step toward a degree in Digital Marketing and Advertising.

Featured Courses

The B.S. in Business Administration serves as an excellent stepping-stone toward earning a Master of Business Administration, also offered online through Liberty.

What are the Benefits of Choosing Liberty’s Online Digital Marketing and Advertising Degree?

  • By earning your Digital Marketing and Advertising degree from a nonprofit university whose online programs ranked in the top five of more than 2,100 online colleges and universities for academic quality, affordability, and accessibility, you will be set apart from others in your field.
  • Tuition for all undergraduate, graduate and doctoral programs has not increased in three straight years. While many other online colleges have raised tuition, Liberty has been able to keep costs low as a non-profit university. 
  • The School of Business is Accreditation Council for Business Schools & Programs (ACBSP) accredited.
  • Networking opportunities with other professionals in the program from around the country.

Military Benefits

Are you a service member, veteran, military spouse, or Department of Defense employee wishing to pursue a Digital Marketing and Advertising online degree? We are proud to support you in your pursuit of online education by offering the following benefits:

  • Tuition discounts - $250 for undergraduate (per credit hour)
    • Additional discount for veterans who serve in a civilian capacity as an Emergency Responder (less than $565 per course).
  • Book Vouchers (Up to $400 per semester for undergraduate only)
  • College credit for military training.

Program Format

  • 100% Online
  • 120 total hours
  • You must complete at least 30 hours through Liberty.
  • Up to 90 hours may transfer to Liberty when approved and allowed.
  • Eight-week courses, eight different start dates each year, and no set login times.

Degree Information and Requirements


Apply Now Request Info

Potential Career Options

  • Advertising Account Executive
  • Digital Marketer
  • Promotions Manager
  • Social Media Marketer