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Snowflex news video earns top journalism honors

June 17, 2010 : University Advancement staff

An online video featuring Liberty Mountain Snowflex Centre has won one of the prestigious Edward R. Murrow Awards for excellence in electronic journalism.

The Radio Television Digital News Association (RTDNA) recently announced that the “Liberty Snowflex” video produced by Lee Powell for The Associated Press won an award for Video Feature Reporting in the Online News Operation – National category.

The video features the snowless, year-round ski slope that debuted in August 2009. The Centre, located on Liberty University’s campus, is the first of its kind in the U.S. to feature the synthetic surface Snowflex, which simulates the slip and grip effects of natural snow.

This is the first year RTDNA honored audio and video news produced exclusively for online news organizations. The Associated Press won every award presented to an online news organization with a national audience.

  • Watch the winning entry here.