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UPDATE: Art students reap top awards at regional competition

Liberty University’s Judges’ Choice and gold award winners from the 2015 District 3 American Advertising Federation Awards (from left): Brittany Yang (Judges’ Choice, gold), Kelly Byers (gold), Joanna Garcia (Judges’ Choice), Brianna Nissen (gold), and Emily Hoover (gold).

Liberty University students from the Department of Studio & Digital Arts (SADA) won eight out of 19 awards presented at the 2015 District 3 American Advertising Awards (AAA) on Friday, April 3, in Raleigh, N.C.

Nine gold and six silver awards were presented in the collegiate portion of the competition, of which Liberty received two gold and six silver American Advertising Awards. Entries were judged for creativity, originality, and strategy.

Liberty also received two out of three Judges’ Choice awards, the highest award given at the competition.

The American Advertising Awards, hosted by the American Advertising Federation (AAF), is the industry’s largest competition, drawing over 40,000 entries annually. AAF District 3 represents clubs in North Carolina, South Carolina, and Virginia. Gold winners automatically have their work forwarded to the next round of competition, the national finals, which will take place June 10-13 in Las Vegas.

 

2015 District 3 AAF winners

View the full list of winners

Judges’ Choice

Brittany Yang, “Hungry Hill Farm”
Joanna Garcia, “Feathered”

Gold

Brittany Yang, “Hungry Hill Farm”
Emily Hoover, Kelly Byers, Brianna Nissen,  “Royalty”


Art students dominate local American Advertising Awards

March 3, 2015: By Jenny Kujawski/Liberty University News Service

Liberty University art students attend the local American Advertising Awards competition.
Students from Liberty University’s Department of Studio & Digital Arts reaped over 75 awards at the Western Virginia Student Advertising Awards in Roanoke last weekend. (Photo courtesy of Adara Jensen)

Liberty University students from the Department of Studio & Digital Arts (SADA) won more than 75 awards at the Western Virginia Student Advertising Awards (formerly the ADDY Awards) competition in Roanoke, Va., on Saturday, Feb. 28. Liberty’s 39 students brought home 34 gold and 41 silver awards, as well as Judges’ Choice and Best of Student Work awards. This improves upon Liberty’s showing from last year when students won 40 awards.

Liberty collected the most awards in the competition by a huge margin, surpassing Radford University and Lynchburg College.

“It is so rewarding to know that our student work has been judged by professionals in the field and has excelled. We’re very proud of their incredible achievements,” said Todd Smith, chair of SADA.

The American Advertising Awards (AAA), hosted by the American Advertising Federation (AAF), is the industry’s largest competition worldwide, drawing over 40,000 entries annually. The AAAs honor advertising in all forms of media, from the traditional design of print publications to digital design, including consumer apps. Competitions are held at local, district, and national levels. There were approximately 700 entries in the local competition last weekend.

The gold award winners from the local level automatically have their work forwarded to the AAF District III AAAs, which will take place March 27-28 in Raleigh, N.C.

Dr. Norman Mintle, dean of the School of Communication & Creative Arts, commended the hard work and accomplishments of all the students.

“The American Advertising Award is the most prestigious in the growing and changing field of advertising,” Mintle said. “That so many of our students dominated the Gold and Silver categories again this year, displays excellence and creativity of the highest caliber.”

  • The Liberty University Department of Studio & Digital Arts, under the School of Communication & Creative Arts, prepares students with a theoretical and historical understanding of studio art or graphic design. The department recently launched a Master of Fine Arts program and will have a Bachelor of Fine Arts beginning this fall. A B.S. degree is also available with concentrations in graphic design, studio art, and teacher licensure.

 

 

2015 Western Virginia Student AAA winners – Gold

View the full list of winners

 

Collateral Material (Stationary Package):

Heather Whitehead, “Mavis and Wendle”

Courtney Hostetter, Coho Creative Identity Package

 

Collateral Material (Poster, Single):

Soren Conrad, “Teavana Ad Poster”

Dustin Kyle Phelps, “Up a Creek”

 

Collateral Material (Publication Cover):

Ana Campbell, “Split Centuries”

 

Collateral Material (Publication Series):

Charissa Cox, “Nancy Drew Book Covers”

 

Collateral Material (Magazine Design):

Ana Campbell, “Ignite Magazine”

Sharayah Fonyard, “Vivid”

 

Collateral Material (Book Design):

Weslie Sauerwein, “Mrs. Oliver’s Alphabet Class”

Soren Conrad, “Making It: A Freshman Girl’s College Survival Guide”

 

Digital Advertising (Website):

Carson Ford, “Tentmaker Website”

Emily Hoover, Kelly Byers, Brianna Nissen, “Royalty” – Best of Student Work

 

Digital Advertising (Mobile Apps):

Abigail Kourkounakis, “Captured Photo App”

 

Direct Marketing:

Brianna O’Neal, “A Special Kind of Graduation Invitation”

Brianna O’Neal, “BriOh Designs”

 

Elements of Advertising (Logo):

Dale Carty II, “Cycle Commute Logo”

Kelsey Lynn Bengston, “The Wilderness Logo”

 

Elements of Advertising (Illustration, Single):

Joanna Garcia, “Feathered” – Judges’ Choice

Joanna Garcia, “Self Awakening”

 

Elements of Advertising (Illustration, Campaign):

Qingchuan Lu, “Dreams”

 

Elements of Advertising (Photography, Black and White)

Eric Carson, “A Walk in the Forest”

 

Integrated Campaign (Consumer):

Brittany Yang, “Hungry Hill Farm”

Brianna O’Neal, “Last Call”

Falen Fricchione, “Skye High Diner”

 

Non-Traditional Advertising (Single):

Jenna Pearce, “Dumbo’s Flight”

 

Non-Traditional Advertising (Campaign):

Brianna O’Neal, “Last Call”

Morgan Leeper, “Illiteracy Complete”

 

Out-of-Home (Single):

Lydia Joy Kraus, “Flight of the Refugee”

 

Sales Promotion (CD Design):

Charissa Cox, “The Monograms”

 

Sales Promotion (Product Packaging):

Brittany Yang, “Hungry Hill Farm”

Morgan Leeper, “The Noddler Pasta Packaging”

 

Sales Promotion (Packaging Campaign):

Ryan Smith, “Laurel Bay”

Morgan Leeper, “Osaka Restaurant Packaging”

 

Sales Promotion (Point of Purchase):

Danielle Heitzman, “Kiddies All-Natural Baby Products”

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