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University Branding

Download the Brand Identity Guide (requires a Liberty login) for complete guidelines for the Liberty University visual brand. 

Existing inventory

Please DO NOT dispose of any current inventory that does not align with Liberty branding. Use all of your remaining materials such as business cards, stationery, letterhead, office supplies, etc. You do not have to throw these items away; however, changes must be made for re-orders and all newly created materials.

By using this method of phasing out our current inventory, we hope to eliminate unnecessary waste. Moving forward, the Marketing Department and Printing Services can assist with any questions you have regarding updating inventory.

Email Signature

All Liberty University employees should use correctly branded signatures in their emails for consistency and professionalism. You must run the signature creator for the most up-to-date format and brand style. Please do not manually adjust your email signature.

If your email signature is not in compliance with the Liberty Email Signature Policy, please view the instructions on how to set up your Liberty email signature.

University Wordmark

The Liberty wordmark visually represents the overall university brand, which should be prominent on all pieces. Two options are provided for the university wordmark: a stacked wordmark and a horizontal wordmark. 

To request a University wordmark, please contact your Marketing Department project coordinator. You may also submit a project request online.

Department, College, and School Wordmarks

New wordmarks have been created for departments within the colleges and schools. Each college, school, or departmental wordmark offers five unique options. Providing a variety of options allows the designer the opportunity to choose a version that will work best within the layout. 

To request your department’s wordmark, please contact your Marketing Department project coordinator. You may also submit a project request online.

Social Media

Social media branding is an important part of representing the university. Please ensure that any wordmark or graphics used reflect branding guidelines.

LU Monogram

The LU monogram is an alternate, less formal mark that may be used on promotional materials and merchandise. However, it may only be used on materials that already clearly reference Liberty by using either the university wordmark or the word "Liberty."


There are a number of fonts/typefaces which the university uses on a consistent basis. These have been selected for their clean academic look and versatility. Departments are recommended to use these options whenever possible.

The following typefaces are recommended:

  • Adobe Garamond Pro
  • Gotham
  • Trajan Pro
  • Garamond
  • Arial

PowerPoint Templates

PowerPoint presentation templates that incorporate the Liberty brand are available for download from the Background Images page.

Office Phone Backgrounds

Cisco IP phone background images and instructions are available from the Background Images page. 

Computer Wallpaper Backgrounds

Computer wallpaper backgrounds feature Liberty University are available from the Background Images page. 

Web Pages

All Web templates are monitored by the Marketing Department and the university’s Web teams to ensure they reflect Liberty branding. Your department’s Web Manager users should review and update all department Web pages for brand accuracy. Contact your Marketing project coordinator for the appropriate departmental wordmark.