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Branding FAQ

Do I have to discard current inventory items and purchase new inventory?

No. In the midst of this new branding initiative, please DO NOT dispose of any current inventory. Use all of your remaining materials such as business cards, stationery, letterhead, office supplies, etc. You do not have to throw these items away; however, changes must be made for re-orders and all newly created materials.

By using this method of phasing out our current inventory, we hope to eliminate unnecessary waste. Moving forward, the Marketing Department and Printing Services can assist with any questions you have regarding updating inventory.
 

What should my email signature look like and how do I change it?

It is imperative that all Liberty University employees display the correctly branded signature in their emails for consistency and professionalism. To make this change, you must run the signature creator for the most up-to-date format and brand style. Please do not manually adjust your email signature.

If your email signature is not in compliance with the Liberty Email Signature Policy, please view the instructions on how to set up your Liberty email signature.
 

How should the new wordmarks be used and where can they be found?

The Liberty wordmark visually represents the overall university brand. Two options are provided for the new university wordmark: a stacked wordmark and a horizontal wordmark. Please make it prominent on all pieces.

To place a request for the wordmark, please contact your Marketing Department project coordinator. You may also submit a project request online.
 

How will the branding updates for departments within colleges and schools be implemented? How do we update our departmental wordmark?

New workmarks have been created for departments within the colleges and schools. Each college, school, or departmental wordmark offers five unique options. Providing a variety of options allows the designer the opportunity to choose a version that will work best within the layout. The center-aligned wordmark must be used on backdrops, table cloths, and other recruitment pieces.

To place a request for your department’s wordmark, please contact your Marketing Department project coordinator. You may also submit a project request online.
 

How is the brand update process going to work?

The brand update will occur in phases. Digital media must be compliant as of March 30. Current merchandise and inventory DOES NOT require immediate compliance.

Please use all of your remaining materials such as business cards, stationery, letterhead, office supplies, etc. You do not have to throw these items away; however, changes must be made for re-orders and all newly created materials.
 

What should I do if I see something out of compliance with the new brand?

If you see something out of compliance with the new branding guidelines, please email marketing@liberty.edu.
 

Will social media be affected by the new brand?

Social media branding is part of the first phase of the branding update. These changes will need to be implemented immediately. This includes any wordmark or graphics that have been updated in the new branding guidelines.
 

How should the LU monogram be used?

The LU monogram is an alternate, less formal mark that may be used on promotional materials and merchandise. However, it may only be used on materials that already clearly reference Liberty by using either the university wordmark or the word "Liberty."
 

What fonts have changed?

All university approved fonts have been updated. There are a number of fonts/typefaces which the university uses on a consistent basis. These have been selected for their clean academic look and versatility. Departments are recommended to use these options whenever possible.

The following typefaces are recommended:

  • Adobe Garamond Pro
  • Gotham
  • Trajan Pro
  • Garamond
  • Arial


Are there new PowerPoint templates?

Updated PowerPoint presentation templates are available on the Brand Identity Guide page.
 

How can I change my phone background?

Directions on how to update your phone backgrounds are available online at www.liberty.edu/backgroundimages.
 

Will there be new backgrounds for computers?

Yes, the new wordmark has been implemented into new versions of computer desktop backgrounds. Updated computer backgrounds are available online at www.liberty.edu/backgroundimages.
 

How should updates be implemented to Web pages?

All global pages will automatically be updated to reflect the updated branding. Internal/departmental pages should be updated by contacting your Marketing Department project coordinator for the new departmental wordmark, as well as your Web manager to make sure the changes have been applied.