Faculty Biography

James T. Reese Jr., Ed.D.

Dr. Jim Reese

Adjunct Professor
Liberty University
Department of Sport Management
TE 127
Lynchburg, VA 24502

 (434) 592-5473

 (434) 582-3824

 jtreese@liberty.edu

 Curriculum Vitae

Skype: Reesesports
Yahoo Messenger: Reese4043

Education

Ed.D., University of Northern Colorado, Greeley, Colo.
M.S., Georgia Southern University, Statesboro, Ga.
B.A., St. Andrews Presbyterian College, Laurinburg, N.C.

Courses Taught

SMGT 501 Social Issues in Sport Management
SMGT 502 Sport Marketing and Public Relations
SMGT 506 Economics and Financial Management in Sport
SMGT 632 Sport Development and Sales
SMGT 633 Management and Leadership in Sport Organizations
 

Prior to arriving at Liberty, Dr. James Reese has served as an associate professor in the Sport Management Department at SUNY Cortland in central New York. He served as graduate coordinator from the launch of the program in the fall of 2006 until January of 2010. The SUNY Cortland graduate program began with 13 students and one degree option. In less than four years it grew to include almost 150 students and four Master of Science program options including a full-time residential program, a full-time residential international program, a part-time online program and a full-time dual diploma option with London Metropolitan University. In 2008, Sport Management students selected Reese as the recipient of the SUNY Cortland Sport Management Department Excellence in Teaching Award. In the spring of 2009, Reese was selected to be part of the leadership team that negotiated and helped secure the New York Jets training camp at SUNY Cortland.  

Prior to arriving at SUNY Cortland, Reese was a member of the Division of Sports Administration at Ohio University and coordinated the undergraduate Sport Management program. Under his leadership, the Sport Management program established a partnership with the Sales Centre in the College of Business to create a Sport Management specific Sales Certificate program, at the time, one of the few programs of its kind in the nation. Reese was also instrumental in the creation of a corporate ticketing partnership with TicketReturn, a ticketing software company prominent in college athletics and Minor League Baseball.

Reese's research interests include ticket operations and ticket sales, sponsorship sales and activation, college athletic reform and internships in sport. 

Sport Industry Experience

Reese has a wealth of sport industry experience. He served as the Vice President of IFSA/USA (International Federation of Strength Athletes), the United States governing body for the sport of professional strongman from July 2002 until November 2003. In 2004 and 2005, he worked as a sponsorship consultant for Curb-Agajanian Performance Group, a NASCAR Nationwide Series and Craftsman Truck Series race team. Reese also served as a ticketing administrator with the Denver Broncos from 1996-1999 where he was involved in the ticket planning and execution of Super Bowls XXXII and XXXIII and earned two Super Bowl rings. While in an intercollegiate environment, he worked as an assistant tennis coach and facility management assistant in the athletics departments at Georgia Southern University (1994-1996) and the University of Northern Colorado (1996-1998). While at Georgia Southern, Reese also served as a sales assistant and personal trainer at Gold's Gym in Statesboro, Ga.

Since leaving the NFL in 1999, Reese has been involved in numerous consulting/educational based projects (www.reesesports.com) in the areas of leadership (IFSA/USA), event management (IFSA/USA; Ohio Valley Strongman), sponsorship sales (IFSA/USA; Curb-Agajanian Performance Group), ticket operations training (University of Nebraska at Omaha) and ticket sales (Turnstyles Ticketing/United Football League; Ohio University Athletics, SUNY Cortland Athletics and the SUNY Youth Sports Institute).

Personal

Reese earned a Bachelor of Arts degree from St. Andrews Presbyterian College in Business/Economics, a Master of Science degree from Georgia Southern University in Sport Management and a Doctor of Education degree from the University of Northern Colorado in Sport Administration.

While in college, Reese was a two-sport athlete in baseball (co-captain) and track. Since then, he has sport-related work experience in college and professional sports in the areas of ticket operations, sales, marketing, sponsorship and facility and event management.

Reese was born in Philadelphia, Pa., and grew up in Plainfield, N.J., until the age of 13. His family then moved to the Minersville, Pa., area where his extended family still resides. Reese and his family, wife Candace and son Nathan, currently live in Madison Heights, Va., and attend Temple Baptist Church.

Selected Works of Research

Publications

• Johnson, T. F., and Reese, J. T. (2011). Impressions. Encyclopedia of Sports Management and Marketing, 2, 664-665. Thousand Oaks, CA: SAGE Publications, Inc.
• Johnson, T. F., and Reese, J. T. (2011). Ticket fraud. Encyclopedia of Sports Management and Marketing, 4, 1549-1551. Thousand Oaks, CA: SAGE Publications, Inc.
• Johnson, T. F., and Reese, J. T. (2011). Ticketing (packaging, quantity, re-selling, sales). Encyclopedia of Sports Management and Marketing, 4, 1556-1559. Thousand Oaks, CA: SAGE Publications, Inc.
• Amos, C. M., and Reese, J. T. (2011). Value-in-kind (VIK). Encyclopedia of Sports Management and Marketing, 4, 1619-1621. Thousand Oaks, CA: SAGE Publications, Inc.
• Amos, C. M., and Reese, J. T. (2011). Incident reporting. Encyclopedia of Sports Management and Marketing, 2, 667-669. Thousand Oaks, CA: SAGE Publications, Inc.
• Reese, J. T. (2011, January). Off the press (Review of the book Counterfeit amateurs: An athlete's journey through the sixties to the age of academic capitalism, by A.L. Sack). Journal of Sport Management, 25(1), pp. 84-85.
• Reese, J. T., Dodds, M. A., & Snyder, D. L. (2009). Fans apply full-court press over reseating policy. College Athletics and the Law, 6(8), pp. 7.
• Reese, J. T. (2008, December 8). Sports organizations want to know if you’ve got personality. SportsBusiness Journal, 11(32), pp. 20.
• Reese, J. T. (2008, February 4-10). Linking season tickets to annual giving can add to bottom line. SportsBusiness Journal, 10(40), pp.13.
• Staurowsky, E. J., Lawrence, H. J., Paule, A., & Reese, J. T. (2007). Travelers on the Title IX Compliance Highway: How Are Ohio’s Colleges & Universities Faring? Women in Sport and Physical Activity Journal, 15(4), pp. 46-82.
• Reese, J. T. (2007, September 10-16). Program convinces students that attendance has its rewards. SportsBusiness Journal, 10(20), pp.14.
• Reese, J. T., & Moberg, C. R. (2007, Fall). An exploratory study of the college transplant fan. The SMART Journal, 4(1), pp. 27-46.
• Reese, J. T., & Snyder, D. L. (2005). Legal implications of reselling tickets above face value. Sport Marketing Quarterly, 14(2), pp. 123-124.
• Reese, J. T., Nagel, M. S., & Southall, R. M. (2004). National Football League ticket transfer policies: Legal and policy issues. Journal of Legal Aspects of Sport, 14(2), pp. 163-190.
• Reese, J. T. (2004). Ticket operations in a professional sports team setting. In U. McMahon-Beattie and I. Yeoman (Eds.), Sport and leisure operations management (pp. 167-179), London: Thomson Learning.
• Reese, J. T., Nagel, M. S., & Southall, R. M. (2003). Marketing implications of ticket transfers in the National Football League. Sport Marketing Quarterly, 12(4), pp. 254-255.
• Southall, R. M., Nagel, M. S., Batista, P. J., & Reese, J. T. (2003, Spring/Summer). The Board of Regents of the University of Minnesota v. Haskins: The University of Minnesota Men’s Basketball academic scandal. Journal of Legal Aspects of Sport, 13(2), pp. 121-143.
• Reese, J. T. (2003, December) Only the strong survive: Meet the athletes who took top honors at the GNC Pro Performance X-TREME STRONGMAN American Championship. Physical Magazine, 6(12), pp. 74-77.
• Reese, J. T. (2003, September). Strongman season wrap-ups and roll-ups: Marunde top beast in California Qualifier. Milo: A Journal for Serious Strength Athletes, 11(2), pp. 39-40.
• Reese, J. T. (2002, November/December). Sports facility liability. The Journal of Physical Education, Recreation & Dance, 73(9), pp. 10-11; 18.
• Reese, J. T., & Nagel, M. S. (2001). The relationship between revenues and winning in the National Football League. International Journal of Sport Management, 2(2), pp. 125-133.
• Reese, J. T., & Mittelstaedt, R. D. (2001) An exploratory study of the criteria used to establish NFL ticket prices. Sport Marketing Quarterly, 10(4), pp. 223-230.
• Reese, J. T. (2000, May-June). Aquatic Facility Safety and Responsibility. The Journal of Physical Education, Recreation & Dance, 71(5), pp. 6-7.
• Reese, J. T. (2000, March). Title IX and Contact Sports. The Journal of Physical Education, Recreation & Dance, 71(3), pp. 11-12.
• Reese, J. T. (2000, March 13-March 19). Fans get a real charge from flexing muscles. SportsBusiness Journal, 2(47), pp. 44.
• Reese, J. T. (2000, January 31-February 6). Stadium finance plan makes a bad case worse. SportsBusiness Journal, 2(41), pp. 35.
• Reese, J. T. (1999, December 20-December 26). Don't turn your back on stadium security till the final whistle blows. SportsBusiness Journal, 2(35), pp. 36.
• Reese, J. T. (1996). "You Be the Judge..." Georgia Association for Health, Physical Education, Recreation, & Dance Journal, 30(1), pp. 11.

Presentations

• Drayer, J., Reese, J. T., & Shapiro, S. (2010, January 14). The economics of ticketing. Symposium panel presented at the annual meeting of the Ticket Summit, New York, NY.
• Reese, J. T., Dodds, M. A., & Snyder, D. L. (2009, April 17). Fans apply full-court press to Pitt over reseating policy. Paper presented at Scholar’s Day: A Day of Research and Inquiry, SUNY Cortland, Cortland, NY.
• Curtin, K., Reese, J.T., Shanahan, B. (2008, May 8). Invited participant to serve on a panel of industry experts at the annual York College of Pennsylvania Sport Management Professional Day, York, PA.
• Reese, J. T. (2008, February 1). Training for entry level sales staff. Presented at the annual conference of the International Ticketing Association, Chicago, IL.
• Reese, J. T., & Dick, R. J. (2007, November 1). The impact of student ticketing systems on sales and attendance in intercollegiate athletics. Paper presented at the annual meeting of the Sport Marketing Association, Pittsburgh, PA.
• Reese, J. T. (2007, October 12). Ticket operations: A viable career path. Invited presenter to faculty and students in the Sport Management program at East Stroudsburg University, East Stroudsburg, PA.
• Staurowsky, E. J., Lawrence, H. J., Paule, A. L., & Reese, J. T. (2007, March 29). Travelers on the Title IX compliance highway: How are colleges and universities faring? Paper presented at the Title IX Academic and Legal Conference, Cleveland, OH.
• Reese, J.T., Daughtrey, C.L., Fenton, K., Nichols, R., Moore, D., Gross, J., & Swydan, P. (2006, November 3). How to better prepare sport management students for careers in sport sales. Symposium panel presented at the annual meeting of the Sport Marketing Association, Denver, CO.
• Snyder, D. L., & Reese, J. T. (2006, August 31). The Japanese who can say no: An analysis of the first professional baseball strike in Japan. Paper presented at the annual meeting of the Asian Association for Sports Management, Tokyo, Japan.
• Snyder, D. L., & Reese, J. T. (2006, August 31). A comparative analysis of salary arbitration in Major League Baseball and the Nippon Professional Baseball. Paper presented at the annual meeting of the Asian Association for Sports Management, Tokyo, Japan.
• Reese, J. T., & Morris, H. J. (2006, March 31). A qualitative study of attendance policies in higher education. Paper presented at the annual meeting of the Drake Group, Indianapolis, IN.
• Reese, J. T., & Jennings, M. (2006, January 13). How to Utilize Sport Management Programs for Ticket Office Sales Staffing. Presented at the annual conference of the International Ticketing Association, Boston, MA.
• Moberg, C. R., & Reese, J. T. (2005, November 11). An exploratory examination of the college-student transplant fan. Paper presented at the annual meeting of the Sport Marketing Association, Tempe, AZ.
• Reese, J. T., Irwin, R. L., Sutton, W. A., Kadlecek, J., Kahler, J., & Cohn, M. (2005, November 10). How to further integrate sport management programs with industry sales offices. Symposium panel presented at the annual meeting of the Sport Marketing Association, Tempe, AZ.
• Reese, J. T. (2005, April 28). Case studies in ticket operations. Presented to faculty and students at the Guangzhou Institute of Physical Education, Guangzhou, China.
• Reese, J. T. (2005, April 28). Technological advances in ticket operations. Presented to faculty and students at the Guangzhou Institute of Physical Education, Guangzhou, China.
• Reese, J. T. (2005, April 24). Case studies in ticket operations. Presented to faculty, students, and professionals at Beijing Sport University, Beijing, China.
• Reese, J. T. (2005, April 24). Technological advances in ticket operations. Presented to faculty, students, and professionals at Beijing Sport University, Beijing, China.
• Reese, J. T., Southall, R. M., & Staurowsky, E. J. (2005, April 1). Blow the whistle on the success of educating college athletes. Paper presented at the annual meeting of the Drake Group, St. Louis, MO.
• Sack, A. L., Meggyesy, D., & Reese, J. T. (2005, April 1). The role of organized labor in collegiate athletic reform: Past, present and future. Organizing college athletes in the 1980s: The case of the Center for Athletes Rights and Education. Symposium conducted at the annual meeting of The Drake Group, St. Louis, MO.
• Reese, J. T., & Snyder, D. L. (2004, November 19). Marketing implications of secondary ticket distribution in professional sports. Paper presented at the annual meeting of the Sport Marketing Association, Memphis, TN.
• Reese, J. T., & Southall, R. M. (2004, March 6). Why the Chicago Cubs will be forced to compromise in rooftop bleachers suit. Paper presented at the annual meeting of the Sport and Recreation Law Association, Las Vegas, NV.
• Reese, J. T., & Southall, R. M. (2004, March 5). Suing season ticket holders: Good business or bad public relations. Paper presented at the annual meeting of the Sport and Recreation Law Association, Las Vegas, NV.
• Southall, R. M., Staurowsky, E. J., Nagel, M. S., Reese, J. T., & Huma, R. (2004, March 4). NCAA Division I-A intercollegiate athletics: Legal and policy issues. Paper presented at the annual meeting of the Sport and Recreation Law Association, Las Vegas, NV.
• Reese, J. T., & Akindes, G. (2004, February 20). Facilities development: Artificial turf vs. natural turf. Paper presented at the Sports, Youth and Africa Symposium, Athens, OH.
• Reese, J. T. (2003, November 12). Internships: How to get them and why you need them. Volunteering: Expanding your resume with volunteer activities. Leadership Development Workshop Series: Resume Building and Critique. Athens, OH.
• Reese, J. T., & Bradley, A. (2003, April 28). Ohio Athletics season ticket holder study results. Presented to the staff of the Ohio Athletics department, Athens, OH.
• Reese, J. T., Nagel, M. S., & Southall, R. M. (2003, March 7). A policy analysis and legal implications of ticket transfers in the NFL. Paper presented at the annual meeting of the Society for the Study of Legal Aspects of Sport and Physical Activity, Atlanta, GA.
• Reese, J. T. (2002, December 13). Developing an effective internship in professional baseball. Presented at the annual Professional Baseball Winter Meetings, Nashville, TN.
• Reese, J. T. (2002, November 26). How to sell sponsorship in professional sports. Presented to the American Marketing Association, Athens, OH.
• Staurowsky, E. J., Sack, A., Southall, R. M., & Reese, J. T. (2002, November 7). Through the narrow gate: Reframing the college sport reform movement as a reform movement of the professorate and students. Paper presented at the annual meeting of the North American Society for the Sociology of Sport, Indianapolis, IN.
• Reese, J. T. (2002, March 7). Legal responsibility in the discipline of ticket operations. Paper presented at the annual meeting of The Society for the Study of Legal Aspects of Sport and Physical Activity, Waco, TX.
• Reese, J. T. (2002, February 28). Working in the world of professional sports. Invited speaker for the Parkersburg, WV, Lions Club.
• Ammon, R., Brown, M. T., Nagel, M. S., Reese, J. T., & Southall, R. M. (2002, February 14). How to secure a job in the sport industry. West Georgia Sport Marketing Sport Management Symposium, Carrollton, GA.
• Reese, J. T. and Mittelstaedt, R. D. (2001, May 31). A study of the criteria used to establish NFL ticket prices. Paper presented at the annual meeting of the North American Society for Sport Management, Virginia Beach, VA.
• Reese, J. T., Marazon, M., & Nolan, S. (2001, April 29). A proposal for bringing the 2003 American Collegiate Hockey Association National Invitational Tournament to Ohio University, Naples, FL.
• Holman, M., Reese, J. T., Nagel, M. S., & Altman, S. (2001, March 8). The role of the courts in the regulation of co-participant sport violence. Paper presented at the annual meeting of The Society for the Study of Legal Aspects of Sport and Physical Activity, Ridgedale, MO.
• Reese, J. T., & Stotlar, D. K. (2000, June 3). A comprehensive simulation for ticket pricing in professional football. Paper presented at the annual meeting of the North American Society for Sport Management, Colorado Springs, CO.
• Nagel, M. S., & Reese, J. T. (2000, March 11). The NCAA's scheduling exemption for religious reasons: A closer look. Paper presented at the annual meeting of The Society for the Study of Legal Aspects of Sport and Physical Activity, Albuquerque, NM.
• Nagel, M. S., & Reese, J. T. (1999, June). The relationship between revenues and winning in the National Football League. Poster session presented at the annual meeting of the North American Society for Sport Management, Vancouver, British Columbia, Canada.