Meet the Visitors Center Team

Laurie Roe
DIRECTOR of RECRUITMENT

Greetings from the beautiful Blue Ridge Mountains in Lynchburg, VA! A native of Nashville, TN, my family has recently relocated to Lynchburg and encourage you to visit this beautiful place anytime!

I am not a Liberty alumnus. I graduated from Cedarville University with a BA in Communications Arts, and then received a MBA from Tiffin University, both in Ohio. The bulk of my professional career has been spent in Christian publishing. During this time, I had the unbelievable opportunity to work with some of the most respected communicators in the world, and make life-changing products that to this day, still amaze me. In 2006, I left the publishing industry to begin my own business, Petite Boutique. We specialized in clothing for the 43% of American women who are 5-foot-4 and shorter. After two years in business, the economy did a big fat number on us and we closed the boutique in the spring of 2009.

Understanding that nothing takes God by surprise – including recessions and closed businesses – we began to pray God would open the door for the next chapter in our lives. Through acts only described as “God,” we found ourselves moving to Lynchburg because my husband was accepted into the Liberty University School of Law, and I had a new home working at Liberty. We now see first-hand why Liberty is known as the most exciting university in America – truly, it is!

Growing up in the home of an educator, I am a big believer in higher education. But making a decision about where to go to college can be daunting – for both the student and the parent. My prayer for each person visiting Liberty is that you find the perfect place God has for you, and rest confidently in the promise that He always, always, always wants the absolute best for you.

Ed Parker
ASSISTANT DIRECTOR OF RECRUITMENT - VISITORS CENTER

I am a native Lynch"burger", who after a 20-year absence returned home in 2003. I first walked the aisle of the church I grew up in and gave my life to the Lord at the age of 8. While I grew up in a very positive and Christ-honoring home with wonderful parents, I attended Radford University and had, well, let's just say...too much fun outside of class. In my late 20's, I rededicated my life to the Lord and have been walking with Him ever since.

I am one of the few here at Liberty that actually did not attend this great university. I earned a BM in Music Business from Radford University located here in VA. I have the pleasure of being married since 1989 to Diana, who I met in college by the way; we have two children who are so very much like their parents. I come to Liberty from a career in Christian retail, having worked and managed Lifeway Christian Stores in Raleigh, NC, and managed with Family Christian Stores in Danville, VA. The Lord brought us back to Lynchburg in 2003 to become a partner with a brand new store, Mustard Seed Christian Bookstore and Cafe. Mustard Seed was a bookstore and restaurant in one, but unfortunately, the food part of it was a bit of a struggle and the decision was made to close our store after 4 years. In all my years serving God's people in retail, I always tried to instill into my teams this one simple fact: that no matter what happens throughout your day, remember that nothing happens until a customer chooses to shop in our store. Everything revolves around the customer. I bring that very same idea to my position of service here at Liberty, nothing happens until a student makes the decision to attend Liberty University, everything revolves around our students. I look forward to using my life experiences to assist you however the Lord leads. It is an honor to serve you, our prospective student, as you consider Liberty University to further your education. Become a Champion for Christ here at Liberty University!!!

Terry Falwell
COMMUNITY LIAISON

Hello, my name is Terry Falwell and I am the Community Liaison for Liberty University. I have been married to my beautiful wife for over 35 years; I have four wonderful children, along with four grandchildren. I have been working here at Liberty since 1995. I am not only involved with the university here in Lynchburg, VA, but also in the surrounding community as President of the Lynchburg Sports Club and the Fort Hill Lions Club. Some of my hobbies include attending any and all of the Liberty Flames athletic events. I also enjoy being on the Board of Directors for the Lynchburg Hillcats. My favorite things about Liberty University are attending the sporting events and being involved in the lives of those I work with everyday.

Benjamin Smith
TOUR GUIDE OF SPECIAL GUESTS/COORDINATOR OF VIP TOURS

Howdy!  My name is Benjamin Smith and I was born and raised here in a little piece of heaven called Lynchburg, VA.  I grew up in Thomas Road Baptist Church (TRBC) under the late Rev. Dr. Falwell and remember hearing him speak often of Liberty University.  Both my father and grandfather have assumed roles in helping TRBC and Liberty University and I consider it a great honor and privilege to be a part of their legacy as I still attend Rev. Jonathan Falwell’s Sunday service and serve our Chancellor Falwell here at the University.   

I began my undergraduate degree at Montana State University-Bozeman in 1996 where I took a seven year sabbatical for God to allow me to pursue a passion for fishing, hunting, rodeo and guiding in southwest Montana.  Terry Falwell often jokes with people saying it took me eight years to complete three semesters.  It was actually seven!  Many fish later, in 2003, I moved back east and began smoothing some of the rough edges in my life.  I worked in sales within the HVAC industry in Raleigh, NC for a couple of years.

Upon my return, God had continually been at work in my heart as I became more focused on seeking His will for my life.  A few years later the Lord called me back to Virginia and then Liberty, and I have been here ever since.  I have been employed by Liberty University since 2007 serving in Admissions and National Recruitment seeking out “Champions for Christ”.  I met my lovely wife, who is also a native of Lynchburg, Liberty alum, and am most thankful to God to have found her.  I believe God is helping me to better develop my skills, recruit and grow Liberty while preparing my entrepreneurial spirit for work in the future.  I hope that God may richly bless you as I look forward to helping you experience all that Liberty has to offer.  This university is like no other.  It is amazing and will change your life! 

I am a Business Management graduate of Liberty University’s online program.

   Joy Federico
   CUSTOMER EXPERIENCE COORDINATOR

I am originally from Pomaria, SC, and graduated from Liberty University in the early 1990's.  I've seen a lot of changes take place here over the years and look forward to what the Lord has in store for this great place.

While I was in college, I worked as a desk clerk at a local hotel in Lynchburg.  Upon graduation, I
was offered the opportunity to become a front office manager and later the Director of Sales.  My time in the hospitality industry made me really appreciate the opportunity I had to interact every day with people from all over the country, and from around the world. 

In 2000, our family relocated to Georgia, then over the course of 9 years, to New Hampshire and on to Michigan,  During these years the Lord gave me the opportunity to stay home with our 2 children and homeschool them. 

In the fall of 2009, the Lord brought us full circle and moved us back to Lynchburg.  Our children now attend Liberty Christian Academy and in a few years plan to follow their parents' footsteps and attend Liberty University. 

Working at the Liberty University Visitors Center gives me the amazing privilege of being part of the "handshake" of the university.  The Lord is still writing the story of Liberty University and I am blessed to have it be a part of my personal story as well.  From the professors to the staff to the student body, the presence of the Lord is felt on this campus.  Come by for a visit, a tour, or just a conversation.  I look forward to meeting you!

   Sean Peters
   ACADEMIC COORDINATOR

Greetings from Liberty University!  My name is Sean Peters and I was born and raised in Ludington, Michigan.  My journey to Liberty, like countless others here at the university, involved a lot of faith, prayer, and sacrifice.  I graduated from a small high school in 2003 and that following fall, enrolled in a community college to pursue a career as a firefighter/paramedic.  After just a year and through a series of events, I abandoned the community college idea and began a career in the commercial/residential construction industry.  

In January of 2007, the construction industry began to weaken and fewer projects were getting started,  It was then that I began to pray for the Lord's direction in my life. 

It was not long after that I understood my life was about to drastically change.  In the fall of 2007, I sold most of my possessions and loaded up my 1995 Chevy Lumina to head to Lynchburg, Virginia to pursue a degree from Liberty's School of Religion. 

I have been employed at Liberty University since 2008, serving first in Access Control and now in the Visitors Center.  I have the unique privilege of coordinating academic appointments between visiting prospective students and Liberty's residential faculty.  My prayer is that God would be honored by my work and use it to have an impact on your life.

Vacant
GUEST SERVICE COORDINATOR

Dawn Reber
COORDINATOR OF VISITORS CENTER OPERATIONS

Hello!  I grew up in the beautiful Hill City of Lynchburg, in a family of five girls.  I attended Lynchburg Christian Academy, now called Liberty Christian Academy, from kindergarten through grade 12.  I am honored to be a 1997 Alumna of this wonderful University, where the late Dr. Jerry Falwell instilled the saying,  "Training Champions for Christ".  It is a privilege to join my alma mater at the Welcome Center, where I am able to serve others in becoming Champions for Christ.

Vacant
EXPERIENCE TEAM MEMBER