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M.A. in Communications

Concentrations

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Media & Communication Studies Concentration

The Media and Communication concentration is for students wishing to concentrate their study on communication approaches and methods used in the media. Individuals desiring to develop and understanding of media management should choose this concentration. 

Upon successful completion of the MA in Communication Studies with a concentration in Media and Communication Studies a student will:  

  • Differentiate theories, evaluate research, and interpret trends in the practice of media communication.
  • Describe past and present media technologies and compare them with emerging and anticipated technologies.
  • Propose and justify alternate and creative ways to utilize new technologies.
  • Identify and evaluate the influence of media communication on various audience groups.
  • Apply Christian moral and ethical standards to the practice and development of strategies for media communication.
  • Devise and justify an ethical strategy for using media theory, research, trends and technological development most effectively to communicate various messages.