Strategic Communication Degree

Strategic Communication Specialization,
Strategic Comms, B.S.

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Residential Program

Prepare for a career in the growing field of strategic communication through Liberty’s Department of Digital Media & Communication Arts. Our award-winning faculty have years of communication experience and share their expertise with you in the classroom and through interactive learning opportunities.

With our strategic communication degree, you’ll learn to create effective mobile and online communication plans and create persuasive integrated marketing communication campaigns. You will graduate with a résumé that will get you noticed and prepared to succeed in a variety of communication fields.

Careers You Could Have:

  • Advertising Manager
  • Communication Specialist
  • Customer Relationship Specialist
  • Promotions Coordinator
  • Public Relations Manager

Learn How To:

  • Apply promotional and public relations techniques in a digital world
  • Communicate with audiences critical to successful relationship-building and image-making
  • Create persuasive integrated marketing communication campaigns
  • Craft advertising, public relations, branding, and digital promotions 

Academic Information

Credit Hours

  • 120 credit hours

Courses You Could Take

  • Persuasive Advertising and Storytelling
  • Creating Affiliate Loyalty in a Digital Age
  • Public Relations and Promotion Tactics
  • Best Practices: Strategic Communication Management
  • Employee and Organizational Communication

Program of Study (DCPs)


Where Strategic Communication Students Have Interned 

  • Fox News Channel—Fox & Friends
  • The Hershey Company
  • Focus on the Family
  • Verizon Wireless (Tampa, Fla.)
  • New Venture Media Group 
  • The O League 
  • Altitude Marketing
  • Thriveworks, Thrive Counseling
  • Prototype Advertising
  • Orchard Hill Church (Pittsburgh, Pa.)

 


Where Strategic Communication Alumni Have Worked 

  • Christian Broadcasting Network (CBN)
  • Taco Bell (corporate)
  • Nordstrom
  • Fox News
  • Amazon
  • McDonald’s (corporate)
  • Chick-fil-a (marketing directors of franchises, etc.)