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Get a world-class education with the solid Christian
foundation you’re looking for at Liberty University. Here, you’ll gain the values,
knowledge, and skills you’ll need for success in every aspect of life.
Prepare for a career in the growing field of strategic communication through Liberty’s Department of Strategic and Personal Communciation. Our award-winning faculty have years of communication experience and share their expertise with you in the classroom and through interactive learning opportunities.
With a Bachelor of Science in Strategic Communication: Strategic Communication degree, you’ll learn to create effective mobile and online communication plans and create persuasive integrated marketing communication campaigns. You will graduate with a résumé that will get you noticed and prepared to succeed in a variety of communication fields.
Careers You Could Have
Advertising Manager
Communication Specialist
Customer Relationship Specialist
Promotions Coordinator
Public Relations Manager
Learn How To
Apply promotional and public relations techniques in a digital world
Communicate with audiences critical to successful relationship-building and image-making
Create persuasive integrated marketing communication campaigns
Craft advertising, public relations, branding, and digital promotions
Academic Information
Credit Hours
120 credit hours
Courses You Could Take
Persuasive Advertising and Storytelling (STCO 346)
Creating Affiliate Loyalty in a Digital Age (STCO 426)
Public Relations and Promotion Tactics (STCO 357)
Best Practices: Strategic Communication Management (STCO 367)
Employee and Organizational Communication (STCO 372)
