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Strategic Communication (B.S.): Strategic Communication

BS in Strategic Communication: Strategic Communication

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Residential Program

Prepare for a career in the growing field of strategic communication through Liberty’s Department of Strategic and Personal Communication. Our award-winning faculty have years of communication experience and share their expertise with you in the classroom and through interactive learning opportunities.

With a Bachelor of Science in Strategic Communication: Strategic Communication degree, you’ll learn to create effective mobile and online communication plans and create persuasive integrated marketing communication campaigns. You will graduate with a résumé that will get you noticed and prepared to succeed in a variety of communication fields.

Careers You Could Have

  • Advertising Manager
  • Communication Specialist
  • Customer Relationship Specialist
  • Promotions Coordinator
  • Public Relations Manager

Learn How To

  • Apply promotional and public relations techniques in a digital world
  • Communicate with audiences critical to successful relationship-building and image-making
  • Create persuasive integrated marketing communication campaigns
  • Craft advertising, public relations, branding, and digital promotions 

Academic Information

Credit Hours

  • 120 credit hours

Courses You Could Take

  • Persuasive Advertising and Storytelling (STCO 346)
  • Creating Affiliate Loyalty in a Digital Age (STCO 426)
  • Public Relations and Promotion Tactics (STCO 357)
  • Best Practices: Strategic Communication Management (STCO 367)
  • Employee and Organizational Communication (STCO 372)

Program of Study (DCPs)

Where Students Have Interned 

  • Fox News Channel—Fox & Friends
  • The Hershey Company
  • Focus on the Family
  • Verizon Wireless (Tampa, Fla.)
  • New Venture Media Group 
  • The O League 
  • Altitude Marketing
  • Thriveworks, Thrive Counseling
  • Prototype Advertising
  • Orchard Hill Church (Pittsburgh, Pa.)

Where Alumni Have Worked 

  • Christian Broadcasting Network (CBN)
  • Taco Bell (corporate)
  • Nordstrom
  • Fox News
  • Amazon
  • McDonald’s (corporate)
  • Chick-fil-a (marketing directors of franchises, etc.)
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