Strategic Communication (B.S.): Strategic Communication

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Residential Program

Prepare for a career in the growing field of strategic communication through Liberty’s Department of Strategic and Personal Communication. Our award-winning faculty have years of communication experience and share their expertise with you in the classroom and through interactive learning opportunities.

With a Bachelor of Science in Strategic Communication: Strategic Communication degree, you’ll learn to create effective mobile and online communication plans and create persuasive integrated marketing communication campaigns. You will graduate with a résumé that will get you noticed and prepared to succeed in a variety of communication fields.

Careers You Could Have

Learn How To

• Apply promotional and public relations techniques in a digital world
• Communicate with audiences critical to successful relationship-building and image-making
• Create persuasive integrated marketing communication campaigns
• Craft advertising, public relations, branding, and digital promotions 

Academic Information

Credit Hours

• 120 credit hours

Courses You Could Take

• Persuasive Advertising and Storytelling (STCO 346)
• Creating Affiliate Loyalty in a Digital Age (STCO 426)
• Public Relations and Promotion Tactics (STCO 357)
• Best Practices: Strategic Communication Management (STCO 367)
• Employee and Organizational Communication (STCO 372)

Program of Study (DCPs)

• Strategic Communication

Where Students Have Interned 

Where Alumni Have Worked 

• Christian Broadcasting Network (CBN)
• Taco Bell (corporate)
• Nordstrom
• Fox News
• Amazon
• McDonald’s (corporate)
• Chick-fil-a (marketing directors of franchises, etc.)