Strategic Communication Degree - Social Media

Social Media Management Specialization,
Strategic Communication, B.S.

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Residential Program

Through our B.S. in Strategic Communication – Social Media Management concentration, you’ll learn how to create and manage both social media and web strategies as well as the fundamentals of audio and video production.

In the Department of Digital Media & Communication Arts, you’ll learn from savvy, award-winning professors with years of experience in a variety of communication fields and gain hands-on experience through client interaction. Our faculty will help you build a résumé that will get you noticed in the marketplace and help you develop the expertise in advertising, public relations, branding, and digital promotions that is demanded by dynamic organizations.

Careers You Could Have:

  • Social Media Manager
  • Communication Specialist
  • Promotions Coordinator
  • Public Relations Manager

Learn How To:

  • Use customer relationship strategies that will build consumer loyalty
  • Operate audio and video production equipment
  • Apply emerging social media, digital, and technology trends
  • Develop social media strategies and tactics
  • Craft advertising, public relations, branding, and digital promotions 

Academic Information

Credit Hours

  • 120 credit hours

Courses You Could Take

  • Digital/Social/Mobile Communication Strategies
  • Social Media Development
  • Creating Affiliate Loyalty in a Digital Age
  • Interactive Design II
  • Using the Social and Digital Future

Program of Study (DCPs)


Where Strategic Communication Students Have Interned 

  • Fox News Channel—Fox & Friends
  • The Hershey Company
  • Focus on the Family
  • Verizon Wireless (Tampa, Fla.)
  • New Venture Media Group 
  • The O League 
  • Altitude Marketing
  • Thriveworks, Thrive Counseling
  • Prototype Advertising
  • Orchard Hill Church (Pittsburgh, Pa.)

Where Strategic Communication Alumni Have Worked 

  • Christian Broadcasting Network (CBN)
  • Taco Bell (corporate)
  • Nordstrom
  • Fox News
  • Amazon
  • McDonald’s (corporate)
  • Chick-fil-a (marketing directors of franchises, etc.)