Marketing: Sales Management and Professional Selling

B.S. in Business Administration

Marketing: Sales Management and Professional Selling students will master skills in consumer behavior, market research, sales management and professional selling, and retailing and category management. You will develop skills critical to understand the needs and preferences of consumers and how to effectively engage potential customers in personal sales and retailing environments. You will learn business skills pertinent to the fields of general business, accounting, finance and marketing in both the domestic and international marketplace. Courses will prepare you to serve effectively as a business expert in the modern business world, integrating faith with learning in a professional atmosphere.


Academic Program

In addition to the required core classes on the degree completion plan, each student is required to complete various cognate classes that specialize in sales management and professional selling.

Courses

Sampling of program courses:

  • Marketing Research: BUSI 331
  • Consumer Behavior: BUSI 332
  • Sales Management and Professional Selling: BUSI 431
  • Retailing and Category Management: BUSI 446
  • Capstone: Human Resource and Marketing: BUSI 490

Program of Study

Degree Completion Plans (DCP)

Career Opportunities

  • Branch Sales Manager
  • Sales Representative
  • Insurance Agent/Broker
  • Sales Manager
  • Real Estate Agent/Broker