Marketing: Sales Management and Professional Selling students will master skills in consumer behavior, market research, sales management and professional selling, and retailing and category management. You will develop skills critical to understand the needs and preferences of consumers and how to effectively engage potential customers in personal sales and retailing environments. You will learn business skills pertinent to the fields of general business, accounting, finance and marketing in both the domestic and international marketplace. Courses will prepare you to serve effectively as a business expert in the modern business world, integrating faith with learning in a professional atmosphere.
In addition to the required core classes on the degree completion plan, each student is required to complete various cognate classes that specialize in sales management and professional selling.
Sampling of program courses:
Degree Completion Plans (DCP)