February 02, 2013
Liberty University Press recently released “The Savvy Social Media Guide,” a book aimed at helping students and professionals advance to the next level of social-media marketing.
“The Savvy Social Media Guide” is written by Stuart Schwartz, a former media and consumer-merchandising corporate executive and a professor at Liberty University. Schwartz provides practical online strategies to grow organizations and careers. He details the effective uses of social media and addresses the questions often asked by students about to enter the marketplace and professionals who want to improve their marketability.
“It’s relevant, it’s social, and it focuses on what is central to all of us – our growth, our relationships, our lives,” Schwartz said. “The Savvy Social Media Guide” takes a unique approach to social marketing and digital customer relationships that emphasizes the marriage of strategy, technology, and relationship. Schwartz provides a framework for choosing social applications and tactics that cultivate results.
About the Author
Dr. Stuart H. Schwartz spent three decades as a media and consumer-merchandising executive where he emphasized a ‘savvy’ approach to growing an organization through conversational marketing. He headed marketing and operations at various companies, including Lee Enterprises, which owned newspapers, broadcast and specialty publications, and apparel merchandiser Steve Madden, in addition to his digital music and entertainment ventures. As a professor, Schwartz is known for preparing students for social and interactive marketing careers. In 2012, Schwartz was awarded Liberty University’s Chancellor’s Award for Teaching Excellence. He has been featured in numerous media outlets, including The Dennis Miller Show, The Wall Street Journal, the Public Broadcasting System, and a wide variety of magazines and websites. He is a frequent contributor to the influential blog, “American Thinker” and has appeared as a guest on talk radio. He holds a B.A. from the University of Connecticut, master’s degrees from Fairfield University (Corporate & Political Communication) and Liberty Baptist Theological Seminary, and a Ph.D. in Communications from Temple University.