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Graduate Catalog 2013-2014

School of Communication & Creative Arts

Administration

Norman C. Mintle, B.A., M.A., Ph.D.
Dean, School of Communication & Creative Arts
Associate Professor

Cecil V. Kramer, Jr., B.S., M.A., M. Div., D.Min.
Director, Master of Arts in Strategic Communication
Professor of Communication Studies


Faculty

RESIDENTIAL – FULL-TIME
Professor
Kelly, C.; Kramer; Martin, C.; Mullen, F.; Mullen, W.; Pruitt; Schwartz; Smith, A.T.

Associate Professor
Allison; Beavers, L.; Mintle, N.; Smith, A.T.; Widgeon


Master of Arts in Strategic Communication (M.A.)

PURPOSE
The Master of Arts in Strategic Communication, a 36 hour program, is an advanced communication degree that invites students to study and practice context-specific communication competencies, communication theory, and research that will enhance their individual communication abilities as they participate in leadership roles in media, ministry, business and education, while also preparing them for further graduate work in communication and related disciplines. The goal is to develop communication knowledge and expertise within the Christian worldview essential for functioning in a variety of communication contexts.

PROGRAM LEARNING OUTCOMES
The student will be able to:

  1. Integrate communication theory and practice with a Christian worldview;
  2. Critically analyze and apply communication theory and scholarship; and
  3. Conduct and present communication research using appropriate methods and scholarly writing.

PROGRAM SPECIFIC ADMISSION PROCEDURES
In addition to the general admission requirements, specific admission procedures to the M.A. in Strategic Communication are as follows:

  1. Earned baccalaureate degree or its equivalent from an institution accredited by an agency recognized by the U.S. Department of Education (e.g., SACS, TRACS, ABHE, etc.)
  2. Applicants should hold a 3.00 GPA for undergraduate study. Applicants close to the requirement may be considered for enrollment in the program on a cautionary basis but will not qualify for Graduate Assistantship positions.  These students are required to take and pass GRST 500 – Introduction to Graduate Writing in their first semester.
  3. Applicants are required to submit one faculty recommendation.
  4. Applicants must submit a “Written Statement of Purpose”, a one-page summary explaining why an advanced degree in communication is desired.
  5. Applicants must submit a personal information questionnaire.

TRANSFER CREDIT
Students may transfer up to six (6) credit hours of graduate-level courses from an accredited institution subject to department approval.  In order to transfer credit, students must have earned the minimum grade of B (or B-); and courses must have been completed within 10 years of the start date of the program. Credits from a prior degree on the same academic level earned through Liberty University are considered transfer credits.

GRADUATION REQUIREMENTS
In addition to other regulations governing graduation as stated in this Catalog, M.A. in Strategic Communication graduates must:

  • Complete 36 total hours.
  • A minimum of 30 hours must be completed through Liberty University, not to include credits from a prior degree earned through Liberty.
  • A maximum of six (6) hours of transfer credit, including credit from a degree on the same academic level previously earned through Liberty University, may be applied to the degree.
  • Coursework includes 15 hours concentration in contextual communication studies, 15 hours of electives in communication strategies, and 6 hours in research.
  • Maintain a minimum cumulative GPA of 3.00. Students may repeat up to six hours of coursework under the repeat policy.
  • No more than two grades of C may be applied to the degree (includes grades of C+ & C-).
  • No grades of D may be applied to the degree (includes grades of D+ & D-).
  • Thesis or Thesis Project is required.
  • Students must complete all work for the degree within five years of initial enrollment of the program.
  • All Resident students are required to enroll in and pass GRST 500 in their first semester.
  • Submit a Graduation Application to the Registrar’s Office at the beginning of the final semester.

The faculty may change the requirements for the receipt of the M.A. in Strategic Communication, as well as the courses offered, at any time. A student will be subject to the graduation requirements of the Catalog at the time of the student’s enrollment. A student who is not enrolled for a semester and who is later permitted to continue coursework will be subject to the graduation requirements of the Catalog at the time of the student’s re-enrollment or resumption of classes.


Program of Study

(M.A.) Master of Arts in Strategic Communication (36 hrs)
Program Option: Resident Format Only
Core Courses (15 hrs)
COMS 520 Communication Theory and Practices 3
COMS 532 Media Technologies and Communication Strategies 3
COMS 552 Leadership Communication 3
COMS 554 Strategies and Tactics of Persuasion 3
COMS 622 Organizational Communication 3
Cognate Courses (15 hrs)
Thesis or Capstone Project Courses (6 hrs)
COMS 680 Communication Research Methods 3
Choose one of the following courses:
COMS 690 Thesis Defense 3
COMS 691 Project 3

Teaching, Academic and Professional Cognate

PURPOSE
The M.A. in Strategic Communication with a cognate in Teaching/Academic Communication allows students to tailor their graduate studies to meet their particular career goals.  This cognate prepares students for further education at the doctorate level and a career in academia or for a career as a professional.  Although students must take two (2) directed electives, they are free to choose their remaining courses from a variety of offerings to create the degree that best helps them meet their academic and career goals. 


Program of Study

(M.A.) Master of Arts in Strategic Communication - Teaching, Academic and Professional Cognate (15 hrs)
Teaching, Academic & Professional Cognate Courses (15 hrs)
COMS 522 Interpersonal Communication Theory and Practice 3
COMS 550 Communication for Teachers 3
Choose three of the following courses:
COMS 524 Small Group and Team Communications 3
COMS 526 Investigative Storytelling 3
COMS 534 Strategic Media Analysis 3
COMS 542 Communication in Christian Ministry 3
COMS 546 Effective Social Media 3
COMS 558 Listening and Nonverbal Communication 3
COMS 560 Communication and Conflict 3
COMS 562 Web Strategies for Growth 3
COMS 612 Rhetorical Theory and Criticism 3
COMS 624 Intercultural Communication 3
COMS 630 Law and Ethics for Media Professionals 3
COMS 638 The Transmedia Organization 3
COMS 652 Organizational Communication Consulting 3
COMS 658 Strategic Communication Campaigns for the Digital Age 3

Professional Cognate

PURPOSE
The M.A. in Strategic Communication with a cognate in Professional Communication prepares students for a career as a communication professional within a business or an organization, or enhances their current career within a business or an organization.  Students are free to choose from a variety of course offerings to create the degree that best helps them meet their career goals.


Program of Study

(M.A.) Master of Arts in Strategic Communication - Professional Cognate (15 hrs)
Professional Cognate Courses (15 hrs)
Choose five of the following courses:
COMS 522 Interpersonal Communication Theory and Practice 3
COMS 524 Small Group and Team Communications 3
COMS 526 Investigative Storytelling 3
COMS 534 Strategic Media Analysis 3
COMS 542 Communication in Christian Ministry 3
COMS 546 Effective Social Media 3
COMS 550 Communication for Teachers 3
COMS 558 Listening and Nonverbal Communication 3
COMS 560 Communication and Conflict 3
COMS 562 Web Strategies for Growth 3
COMS 612 Rhetorical Theory and Criticism 3
COMS 624 Intercultural Communication 3
COMS 630 Law and Ethics for Media Professionals 3
COMS 638 The Transmedia Organization 3
COMS 652 Organizational Communication Consulting 3
COMS 658 Strategic Communication Campaigns for the Digital Age 3

DEGREE COMPLETION PLANS (DCP)
Degree Completion Plans for programs offered by the School of Communication and Creative Arts are available online at http://www.liberty.edu/dcps.


School of Communication & Creative Arts - Graduate Certificates

The School of Communication & Creative Arts offers graduate certificates in several areas of study through Liberty University Online.

ADMISSION REQUIREMENTS   
Please refer to the Admissions Requirements Matrix for Certificates in the Graduate Admissions section of this Catalog.

CERTIFICATE COMPLETION REQUIREMENTS

  1. 9 total hours
  2. All courses must be completed through Liberty University
  3. 2.00 GPA
  4. No grade of D (includes grades of D+ & D-) may be applied to the degree
  5. Degree must be completed within 3 years
  6. Submit a Certificate Completion Application to the Registrar’s Office at the beginning of the final semester

Note: Students who want to apply certificate courses to a graduate or seminary degree program will have to abide by the GPA and grade requirements of that degree program.

CERTIFICATE COMPLETION PLANS         
Certificate Completion Plans (CCP) can be accessed online at http://www.liberty.edu/index.cfm?PID=27910.


Graduate Certificate in Applied Communication Studies

Graduate Certificate in Applied Communication Studies (9 hrs)
COMS 532 Media Technologies and Communication Strategies 3
COMS 542 Communication in Christian Ministry 3
COMS 622 Organizational Communication 3

Graduate Certificate in Communication and Business Administration

Graduate Certificate in Communication and Business Administration (9 hrs)
COMS 532 Media Technologies and Communication Strategies 3
COMS 560 Communication and Conflict 3
COMS 658 Strategic Communication Campaigns for the Digital Age 3

Graduate Certificate in Communication and Human Services

Graduate Certificate in Communication and Human Services (9 hrs)
COMS 520 Communication Theory and Practices 3
COMS 542 Communication in Christian Ministry 3
COMS 622 Organizational Communication 3

Graduate Certificate in Organizational Communication

Graduate Certificate in Organizational Communication (9 hrs)
COMS 520 Communication Theory and Practices 3
COMS 560 Communication and Conflict 3
COMS 622 Organizational Communication 3


Highlighted text indicates a change from the official version of the catalog.