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Liberty Journal

Liberty Online forms corporate partnerships to boost growth

Summer 2012 : By Drew Menard

Liberty University Online enrollment has been booming, more than doubling to over 70,000 students in less than three years.

As the program continues to expand, the staff has been working to build corporate partnerships, offering Christian online education to local and national employers.

Initiatives like the Liberty Advantage Program, which offers employees of corporate partners a tuition discount, benefit both the employer and employees.

Recently, Liberty forged a relationship locally with The Babcock & Wilcox Company (B&W), a leading international provider of energy products and services that employs more than 2,700 in the Lynchburg area alone. Because of this arrangement, the Liberty Advantage Program will be available to B&W employees via the company’s corporate discount website.

Other corporate partnerships include Wells Fargo, AT&T, Sodexo, Centra Health, and the Billy Graham Evangelistic Association.

“Not only are we building relationships, we are fostering and maintaining them, with the goal of a long-term partnership,” said Kevin Hartless, director of recruitment for Liberty University Online. “We try to help the company that we work with meet the educational goals of their employees.”

In addition to direct corporate partnerships, Liberty is working to finalize partnerships with three educational consulting services, EDLink, EdCor, and LifeCare that will offer the Liberty Advantage Program to companies all across the nation and the globe.

“Once contracts are finalized, Liberty Online will be listed on hundreds of company websites accessed by tens of thousands of employees worldwide,” Hartless said. “It helps us to continue our mission of Training Champions for Christ as we are able to connect with these companies that would be impossible to (reach) without these services.”

Hartless said that while Liberty will continue to work with businesses directly, using these educational consulting firms brings companies to them.

“It is basically the difference between trying to educate tens of thousands of people individually or educating tens of thousands of people all at once,” he said.