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You Matter

Since Liberty began, our mission has always been for faculty and staff to be used by God to change students' lives. You Matter is a new, university-wide initiative that provides faculty and staff the resources they need to carry out this mission.

When students, parents or any potential customer visits campus residentially or online, we have the great privilege to serve them. As a faculty or staff member, you are the face of the university that the community sees every day. A great reminder of the reason why we do what we do is available in the Journey of Champions documentary. As employees, stories like these should remind us of the significance of our positions.

Helping students find their calling and overcome obstacles is a privilege and the primary reason we come to work each day. You can also be a positive influence to your co-workers in your office or department at Liberty. "Your job doesn't change lives. You do." While you can simply complete everything your job entails, you're also a part of something much larger here at Liberty University.



  • Watch a video overview of this university-wide initiative along with an introduction from President Jerry Falwell. Please have faculty and staff watch this who missed the August 2011 announcements launching this initiative.

  • Every month, employees of Liberty University are sent a newsletter relating to the You Matter initiative. View the current and archived employee newsletters.

  • Download a computer background as well as a background for your IP university phone, to serve as reminders of You Matter.

  • If you require additional information or assistance, review our FAQ page or email We welcome your feedback on this initiative.

Customer Service, while already in place for many departments, is an important aspect of all university interactions. Access a free, easy-to-follow pocket guide on customer service, inspiring service standards and more.
We appreciate our staff and want to recognize our faithful employees. Liberty has established Service Awards and will be hosting banquets for those that have served Liberty for many years. Learn more about eligibility and yearly awards on the Service Awards page.
Encouragement can motivate Liberty employees to bring customer service to an entirely new level. Employee Recognition should be an established part of every university department. Access practical tools and ideas that leaders of every department can implement to further motivate and reward their employees. 

As part of fulfilling the mission of Liberty University, it is crucial every employee know the background of Liberty. For both new employees that are not familiar with Liberty's humble beginnings or veterans that need a refresher on the details, read the Story of Liberty Mountain.

We encourage your department to celebrate the Liberty story on a regular basis (yearly, for example).


Show hospitality to one another without grumbling. As each has received a gift, use it to serve one another, as good stewards of God's varied grace.

1 Peter 4:9-10