Brainstorm Some Keyword Terms 

No matter where you're searching, you will need to pick out the most important keywords.

How do advertisers market their products to women?

Other related words for products and women might be:

products: clothing, clothes, cigarettes or liquor, computers, toyswomen: girl, girls, gender, female, females, lady, ladies, mothers





Note that we've included variations of keywords such as plurals. Include any alternate spellings of words or abbreviations, too.

Trouble brainstorming?

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Original InfoRM material © 2011 by the Liberty University Jerry Falwell Library. This tutorial incorporates material from SBU Library Research Guide, a tutorial developed by the Stony Brook University Libraries, © 2004, from Inflite, a tutorial developed by IUPUI, © 2003, from Searchpath, a tutorial developed by the Western Michigan University Library, © 2001-2002, and from TILT, a tutorial developed by the Digital Information Literacy Office for the University of Texas System Digital Library, © 1998-2002. This material may be reproduced, distributed, or incorporated, provided that appropriate credit is given.