Undergraduate Catalog 2012-2013 [Archived Catalog] [Archived Catalog]

BUSI 438 - Marketing Brand Management

The study of concepts and techniques of improving long-term profitability for businesses through effective brand strategies.  The students will discover how to create, measure, and sustain brand equity in order to expand business opportunities.

BUSI 330 and 331

Credits: 3

Highlighted text indicates a change from the official version of the catalog.

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