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Undergraduate Catalog 2012-2013

COMS 356 - Direct Marketing Communication


This course is available both online and residentially.

A study of the principles and strategies of direct and interactive marketing communication, including the writing and design of direct mail, telemarketing scripts, direct-response advertising, and digital media.

Prerequisites:
COMS 110, 220, and 307

Note:
Residential format offered spring semester

Credits: 3



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