Undergraduate Catalog 2012-2013 [Archived Catalog] [Archived Catalog]
This course is available both online and residentially.
A study of the principles and strategies of direct and interactive marketing communication, including the writing and design of direct mail, telemarketing scripts, direct-response advertising, and digital media.
COMS 110, 220, and 307
Residential format offered spring semester
Highlighted text indicates a change from the official version of the catalog.