Undergraduate Catalog 2012-2013 [Archived Catalog] [Archived Catalog]

COMS 307 - Principles of Advertising and Public Relations

This survey course examines the principles and theory of both Public Relations and Advertising to help the student better recognize in which discipline he or she is better suited. Special emphasis will be given to the theory and practices, while less time is devoted to the actual production (writing) of advertising and public relations communications.

COMS 110 and 220

Credits: 3

Highlighted text indicates a change from the official version of the catalog.

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