Undergraduate Catalog 2012-2013 [Archived Catalog] [Archived Catalog]
THIS COURSE IS OFFERED ONLINE ONLY
This course provides a survey of mass communication media formats and writing techniques from news for print and broadcast, to advertising and public relations. The course is designed to enhance the appreciation of the mass communication professional as well as provide an understanding of the basic techniques used by the professional to inform and/or persuade audiences. Students will write news stories, produce copy for broadcast news, create an advertising package, and develop a public service announcement.
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