Undergraduate Catalog 2012-2013 [Archived Catalog] [Archived Catalog]
This course is available both online and residentially.
This course is open to students who desire to understand the function of Promotion within a company’s Integrated Marketing Communications (IMC) plan. Emphasis is on planning, creating, and evaluating advertising, sales promotion, and publicity strategies to communicate most effectively across the optimum blend of media channels.
Highlighted text indicates a change from the official version of the catalog.