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Undergraduate Catalog 2012-2013 [Archived Catalog] [Archived Catalog]

BUSI 330 - Principles of Marketing


This course is available both online and residentially.

The study of the system of activities that constitute marketing with emphasis on the principles, policies and strategies utilized to identify and satisfy the needs and wants of consumers. The universal application of marketing in all forms of organizations is stressed.

Prerequisites:
Sophomore status

Credits: 3



Highlighted text indicates a change from the official version of the catalog.

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