Undergraduate Catalog 2016-2017 [Archived Catalog] [Archived Catalog]
This course is available both online and residentially.
The content of this course focuses on digital marketing strategies and techniques necessary for satisfying and retaining customers. In this course, students are presented with information and methods for driving and assessing overall lifetime customer value and resulting financial performance. The course content also encourages students to explore industry trends and their future impact on digital marketing.
Effective Term: Fall 2015
Highlighted text indicates a change from the official version of the catalog.