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Undergraduate Catalog 2016-2017 [Archived Catalog] [Archived Catalog]

ARTS 224 - Media Design


THIS COURSE IS OFFERED RESIDENTIALLY ONLY

In the Media Design Course, students examine new and traditional forms of media communications, design principles, concepts, and applications that will strengthen communication efforts with graphic design and advertising projects. Through lectures, readings, case studies, and hands-on assignments, students are introduced to the media campaign process, and the impact of new media technologies. Students will learn how to make sense of the dynamic field of media communications through a critical analysis of real-world campaigns serving as a foundation to build their own strategies.

Prerequisites:
ARTS 222 (Minimum grade of C)

Credits: 3



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