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Undergraduate Catalog 2016-2017 [Archived Catalog] [Archived Catalog]

STCO 357 - Public Relations and Promotion Tactics


THIS COURSE IS OFFERED RESIDENTIALLY ONLY

This course provides students with a broad understanding of and ability to apply promotional and public relations techniques in a digitally mediated world. Emphasis is on experiential application of specific techniques across multiple media and channels. (Formerly COMS 357)

Prerequisites:
Junior/Senior Status

Credits: 3



Highlighted text indicates a change from the official version of the catalog.

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