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Graduate Catalog 2013-2014

COMS 658 - Strategic Communication Campaigns for the Digital Age


THIS COURSE IS OFFERED ONLINE ONLY

This course allows graduate students to explore marketing communication, specifically public relations and advertising. This course is taught from an Integrated Marketing Communication (IMC) perspective. IMC incorporates public relations, advertising, marketing, sales, event promotion/sponsorship, etc. into one unified campaign with a common theme or element. This course focuses on the theory, models, and findings from research in marketing, communication, and management that are relevant to the design and evaluation of advertising.

Credits: 3



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