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Graduate Catalog 2013-2014

BUSI 612 - Marketing Promotions


THIS COURSE IS OFFERED ONLINE ONLY

This course guides students in understanding and the application of key promotional theories, strategies and tactics associated with organizations whose unique product mix demands the highest levels of promotions.  Students will get a solid foundation of the theory, design and application of promotion techniques and practices that are dedicated to increasing brand awareness and top line sales growth.

Prerequisites:
BUSI 520

Credits: 3



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