Graduate Catalog 2013-2014 [Archived Catalog] [Archived Catalog]

BUSI 520 - Strategic Marketing Management

This course is available both online and residentially.

This course is designed to provide the student with a working knowledge of the steps involved in the analytical and decision-making processes involved in formulating, implementing and controlling a strategic marketing program for a product market entry.

Credits: 3

Highlighted text indicates a change from the official version of the catalog.

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