Specialties and Products
Advertisements typically contain advertising copy, graphics and/or photography, and appear in newspapers, magazines or other circulated publications. Advertisement sizes and media prices are set by host publication.
Applications are forms used to acquire information from university inquiries.
Booklets feature one- to four-color graphics and/or photography and copy on various types of card stock. Folding or scoring is included, but other effects, like embossing or foil, are extra.
Brochures vary in size and format from a one-piece folded card to multi-page booklets stapled or stitched. One popular design is an 11- by 18-inch four-color trifold on card stock with copy, graphics and stock photography.
Convocation Slides contain marketing messages or informational announcements and appear intermittently in a series of messages prior to the start of convocation. Each message reaches approximately 10,000 students.
Direct Mail marketing can take many shapes and forms, from simple post cards to elaborate mailers. A typical piece is an 11- by 18-inch four-color tri-fold on card stock with photography, graphics, copy and postal indicia. Design is subject to USPS guidelines.
Displays/Banners typically feature advertising copy, graphics and photography printed on vinyl or elastic fabric and often frame-mounted. Many configurations are available by quote.
Email Blasts are marketing messages or informational announcements broadcast electronically to a given audience. Although email blasts are usually text-driven, they often contain graphics, banners, Web links and live buttons. An email series uses varied messages on the same topic to reach multiple audiences.
Flyers/Posters convey marketing or informational messages on one sheet (one- or two-sided) of flat paper, glossy paper or card stock. Flyers range in size and may contain four-color photography and/or graphics.
Letters/Messaging include letter copy and one-color printing on various types of paper stock.
Login Page Announcements are informational content posted on the student and faculty/staff login pages on www.liberty.edu.
Login Page Slides are scrolling informational graphics posted on the student and faculty/staff login pages on www.liberty.edu.
Phone Blasts are marketing messages or informational announcements broadcast via telephone to a given audience. Phone blasts feature voice talent reading scripts, and can include background music. A phone blast series uses varied messages on the same topic to reach multiple audiences.
Phone Hold Messages feature voice talent reading scripts that can include stock background or intermittent music.
Postcards feature one- to four-color graphics and/or photography, advertising copy and postal indicia on flat or glossy card stock. Standard postcard size is 4 by 6 inches, but cards can be as large as 6 by 10 inches. Design is subject to USPS guidelines.
Promotional Items come in many shapes and sizes and are available by quote. Standard items include two-color artwork, production and (outside) processing and shipping.
Radio Advertisements feature advertising copy and production, and may include stock music. Media charges are separate and determined by the broadcaster.
Readerboard Announcements appear on four electronic readerboards on campus: Vines Center, 460 East, 460 West and Wards Road.
Signage is used to direct crowds to various event locations.
Social Media includes university-sponsored pages such as Facebook, Twitter and YouTube. The Marketing Department can craft messaging and post announcements to these social networking sites.
Video productions under five minutes in length can be written and produced by the Marketing Department. Videos over five minutes can be created by the Center for Advanced Media Production.
Web-Based Surveys can be written and designed to provide feedback from various audiences.
Webpage Advertisements include text, artwork and links to drive traffic to Liberty University websites.
Webpage Creation includes writing content, wireframe layout, creative design, development, testing and deployment of new webpages for Liberty University websites.
Webpage updates are small-scale modifications of text or design to existing webpages.
Webpage redirects are web addresses such as www.liberty.edu/cfaw that point to a specific PID such as http://www.libertyu.com/index.cfm?PID=16415.
