Students from Liberty University’s Department of Studio and Digital Arts made a statement at the Western Virginia Student ADDY Award competition Saturday, Feb. 23, in Roanoke, Va. They brought home 11 gold and 17 silver awards, nearly topping all schools in the region. Liberty improved upon its success from last year, garnering four times as many awards.
The ADDYs are hosted by the American Advertising Federation (AAF) and is the industry’s largest and most representative competition worldwide, drawing over 60,000 entries annually. The competition includes local, district, and national judging. Gold award winners automatically advance to the next round. The AAF District 3 ADDY Awards will take place in Raleigh, N.C., March 23-24.
Liberty collected the second-highest amount of awards in the local competition, following Radford University by a slim margin and outperforming Virginia Tech and Lynchburg College.
Todd Smith, SADA chair, said this year’s competition included hundreds of submissions, which had to pass an extremely rigorous critique by the judges. Liberty’s representation in the Addy Awards has consistently grown, with students earning gold awards in four of the past five competitions. Last year Liberty claimed two gold awards, a judges choice, and four silvers.
“The ADDY is the most prestigious award in the advertising field. These students aren't waiting until they graduate and are hired to begin standing out, they're doing it now,” said Dr. Norman Mintle, dean of the School of Communication & Creative Arts. “The prolific number of awards won by our students is not only impressive and laudatory, but demonstrative of the world-class faculty who teach and mentor these outstanding artists.”
The SADA department at Liberty has seen strong growth since the program launched in its current form in 2006, rising from about 150 to more than 500 declared majors.
“Our goal is to provide an environment that encourages students to pursue artistic excellence that reflects God's creativity and brings Him glory, not just in the classroom, but in industry settings,” Smith said.
Collateral material (stationery package):
Kelsey Phillips, Gold for “Bittersweet”
Collateral material (poster):
Nicholas Harris, Gold for “James’ Peach”
Brianna, O’Neal, Silver for “Restoring Peace to Humanity”
Michael King, Silver for “Light and Dark”
Abigail Bock, Silver for “Inspiration”
Roberta Hall, Silver for “Smoking Kills”
Collateral material (poster campaign):
Jacob Siner, Gold for “Minimal Movies of 2012”
Cooper Miller, Silver for “UP”
Roberta Hall, Silver for “Imagination”
Roberta Hall, Silver for “Liquid”
Collateral material (publication design, cover):
Cassie Foster, Silver for “The Outcast”
Roberta Hall, Silver for “Three by Three” (credit: Hayden Kenneth, artist)
Collateral material (publication design, magazine design, entire magazine):
Robert Puffenburger, Gold for “Imbue Magazine” (credits: Rachel Rawn, creative director; Emily Brown, copy editor; Jeremy McLemore, photographer; Melissa Terry, contributor; Joshua McGhee, design consultant)
Dylan Stine, Gold for “Cadence Magazine” (credits: Alex Sattler, photographer and copywriter; Tiffany Fath, copywriter; Kelsi Gabriel, copywriter; Josh Parvis, copywriter)
Victoria Petrocelli, Silver for “Venture Magazine” (credits: Sally Ann Edwards, Bailie Porter, Gaetane Maurice, Kelsey Crockett, Elizabeth Campbell)
Roberta Hall, Gold for “Portrait Abused”
Consumer or trade publication (single, fractional page or full page):
Anna Gaudio, Silver for “Juice & Java”
PoHang Hui, Silver for “Lynchburg Area Food Council Ads”
Elements of advertising (logo):
PoHang Hui, Gold for “Lynchburg Area Food Council Logo”
PoHang Hui, Silver for “BridgeMedia Logo”
Job Lim, Silver for “Logo”
Elements of advertising (illustration, single):
Lauren Stell, Gold for “Constructivism”
Amy Fox, Silver for “Blue and Gold Macaw”
Matthew Deike, Silver for “Panda”
Elements of advertising (typographic oriented design):
Jacob Roberts, Gold for “TypeMan”
Elements of advertising (illustration, campaign):
Jacob Siner, Gold for “Portraits of Song”
Elements of advertising (photography, black and white):
Esther Elmore, Silver for “Winter Wonderland”
Elements of advertising (photography, digitally enhanced):
Kaitlyn B. Breidenbach, Gold for “Newport”