Websites representing Liberty University divisions that are designed, hosted and supported by Liberty University are the property of the University and subject to governance by Marketing and Information Technology. All such websites must conform to this policy and the Brand Identity policy of the University. The purpose of the Liberty University web policy is to establish consistency in style, content, structure and functionality of Liberty University websites.
The web policy is maintained by the New Media, Online and Web committee.
The NOW committee, established by the chancellor, provides direction, oversight and policy enforcement for internally and externally-facing websites, web-based services and applications and new media produced by the university.
The committee publishes and edits the Liberty University web policy as necessary.
The committee fields or delegates to other departments or individuals requests from university groups for separate web templates, social network channels, domain purchases, software purchases and requests for internal development of programs and functionality.
Images, Flash, and audio/video files
Colors & fonts
Login pages: Campus announcements
All University web pages and websites must be hosted and maintained on the University’s network.
In general, all web pages will be created within the established Liberty University web page template. It is understood that some departments or organizations affiliated with the University will require a separate template. Requests for a separate template design will be decided by Web Content & Design and Information Technology.
The template provides the visual design of the website; the content is provided by the Web Manager users. Departments are not to create a second, separate design within their web pages.
Web Manager is the CMS (Content Management System) tool used by Liberty University to create and edit website content for all university-designed and hosted websites.
Any questions concerning functionality not offered through Web Manager may be submitted via the contact information on the Web Manager homepage.
Access to Web Manager is both a privilege and a responsibility.
Access to Web Manager:
Expectations of all Web Manager Users:
Expectations of Publisher Web Manager Users:
All original material appearing on Liberty University websites is copyrighted by Liberty University and may not be reproduced elsewhere without written permission from the University.
Web Manager users wishing to include copyrighted content from outside sources on a University website must obtain proper permissions to do so.
With limited exception, University navigation must appear on every page (except Official Pages, which employ a different navigation scheme). When creating pages, always check “Display departmental navigation.”
Outside organizations or companies providing sponsorship or services beneficial to the Liberty University community may appear on a web page in a discreet and tasteful manner. E.g., Hockey may create a sponsors page to thank their sponsors; the Visitors Center may link to a page of local hotels as a service to site visitors.
Paid advertisements are not permitted to appear on the University website, consistent with its academic purpose. Exception is made only for select departments/organizations which are permitted by the University to sell advertising, such as 90.9 FM, the Liberty Champion, and Athletics.
Official Liberty University colors for use on the web are red #AF0000 and blue #0A254E.
All text must appear in site-specific default fonts provided in Web Manager. Body text should be black or dark enough to provide a high contrast against the background.
Text and graphics should be able to be understood without color. Individuals with colorblindness or difficulty differentiating colors, or those with non-color displays will miss a message that is conveyed through color.
Logos are not to be used on the website because the University wordmark appears at the top of each page. See the Liberty University Brand Identity Guide for more information about logos
The Students and Faculty/Staff login pages have been created to communicate with the on-campus community – resident students, commuter students, staff members, and faculty. Although some messages may also be relevant to online students, www.luonline.com has a current student page with messaging specifically for online students and faculty.
No passwords, usernames, student addresses or student phone numbers may appear on any Liberty University website.
News of deaths within the Liberty community will be appropriately communicated by the Campus Pastor’s Office and/or the Office of the Chancellor.
See Liberty University’s Blog Policy.
Liberty University provides RSS feeds for Liberty News Releases and Splash page announcements on its website.
Departments may display outside RSS feeds from trustworthy and relevant sites that will not be in violation of Liberty University’s standards or mission. The web page’s author is responsible for assuring that the RSS content is appropriate.
In order to provide site visitors with disabilities access to all site content, all text must be provided on the web page, and not in image form. The assistive technologies used to read web pages cannot read text within images.
Departments should include alternative text tags on images, movies, and other non-text content to provide a description of the content to those who cannot access it.
All pages should employ consistency of format and language.
The content of the homepage of the Liberty University website, www.liberty.edu, is maintained by Marketing. Content includes recent news stories, calendar events and an introductory paragraph.
The Flash section of the homepage features information and accomplishments of the university that is promotional of the university as a whole. At times the messages are individual; at others they are coordinated to represent a particular campaign of the university.
Offices that wish to request or nominate an accomplishment or concept for the Flash section may contact the Marketing Department. Requests for news stories or calendar items should be directed to Marketing as well. Requests cannot be guaranteed inclusion.
Domain names owned by the University are managed by Information Technology. Requests for domain acquisitions must be submitted via the University’s HelpDesk ticket system, and will be reviewed by the New Media, Online and Web Committee.
When applicable, associated fees are charged to the budget of the requesting department.
All domains must point to a Liberty University website. If there is no longer an appropriate website to point a domain to, Liberty University ownership of the domain may be discontinued (at the discretion of the New Media, Online and Web Committee).
All domains are reviewed yearly by the office of Software Compliance and Telecommunications.